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Social Media Marketing and the Small Business Owner
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Essential SEO ABCs
Here’s an interesting article on some search-engine optimization (SEO) basics. We can skip over the first part, because by this point, most people know the value of SEO. The essentials that the article mentions, though are very helpful.
What’s up with Delicious?
Two weeks ago, the news broke that one the most popular social media marketing (SMM) tools – Delicious – was on the chopping block. Last week, Delicious’s owner, Yahoo, announced it was looking to sell, not shut down, Delicious. And you may be asking why you should care.
Another view of IE9’s ad blocking
Microsoft made some headlines recently with the news that it’s latest browser – Internet Explorer 9 (IE9) – will allow users to prevent some sites they designate from tracking their online behavior. Obviously, this move is a boon for consumers and a set back for advertisers. As this article points out, there’s a longer history to this IE9 feature.
Where’s Google going?
All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own. Many have seen this coming through Google’s acquisitions recently. Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.
If your company’s blog is up and running and you’re regularly updating it with new posts, congratulations. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher your site will be in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
The importance of search engine optimization is proven!
Search engine optimization has certainly become a new phenomenon in the last few years when referring to search engines such as Google, Yahoo, MSN, etc., but the real question is; how important is it?
iProspect previously partnered with JupiterResearch in December of 2007 and January of 2008 to create a research study on exactly how search engine users utilize search engines and what companies should be considering when establishing their websites based on SEO.
