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The AWI Blog

4 Things to Avoid Doing When Marketing on Social Media

October 19, 2018
Social Media

Navigating social media as a marketer can be difficult when you’re starting out. Just be sure to avoid these four rookie mistakes.

Social media is constantly changing and as a result, so are the practices and norms of the platforms. This is especially relevant to marketers, where one mistake can have tangible impacts on a company’s audience retention and reputation. Thankfully, some of these mistakes are pretty obvious and others are easily avoidable. If you’re marketing via social media, do your best to avoid these five things.

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4 Essential Skills of a Successful Social Media Manager

October 17, 2018
4 Essential Skills of a Successful Social Media Manager

Social media is a valuable marketing tool for your business.

Social media is a valuable marketing tool for your business. If you are responsible for overseeing the social media pages for your business, you are a social media manager. Every social media manager needs the following skills to be as successful as possible. (more…)

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How Should You Be Using Instagram Stories?

October 12, 2018
Instagram Stories

Are you taking full advantage of Instagram Stories? It’s a more powerful marketing tool than you may know.

If you’re an Instagram user, you’ve likely already seen the Instagram Stories feature. It lets you put photos or videos on display for any of your followers to see for only 24 hours, at which point it will be removed from your story. Posting videos and photos directly to your page is an important aspect of Instagram, but if you’re not taking advantage of Instagram Stories, you’re missing out on an opportunity. Today, we want to look at a few ways to use Instagram Stories as a marketing tool.

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Tips for Using Facebook Ads to Market Your Business

October 10, 2018
Tips for Using Facebook Ads to Market Your Business

Facebook is one of the best ways to get your brand noticed.

Facebook is one of the best ways to get your brand noticed. If you haven’t before, then you should consider using Facebook ads. Here are some tips for making Facebook ads work for you. (more…)

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4 Ways to Gain Even More Twitter Followers

October 5, 2018
Twitter

Having a high follower count on Twitter isn’t the only thing represents success on the platform but it sure does help!

It’s important not to get too focused on your follower count on social media. Sure, getting exposure and seeing those big numbers is what you want at the end of the day, but becoming overly-focused on follower counts can make your social media marketing disheartening and stressful. However, it’s not just a vanity metric—getting more Twitter followers, for example, can go a long way in getting your name out there. If you’re looking into ways to increase your Twitter following count, try these tips out if you haven’t already.

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3 Tips for Connecting with Your Social Media Followers

October 3, 2018
3 Tips for Connecting with Your Social Media Followers

Social media is a fantastic way to connect with your customers!

These days, businesses are leaning on social media as a platform to with their customers. Although more traditional methods of advertising, promotions, and customer interactions still exist, and are still popular, using social media is a unique way to have almost instantaneous conversations with your followers. Here are a couple of ways you can do that. (more…)

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Why Marketing is Often a Reflection of a Company’s Values

September 28, 2018
Marketing

Marketing is intertwined with society’s values and the way your business chooses to represent itself publicly certainly has an impact.

At its core, marketing has always been about cultivating an image. In the past, that image may have consisted of trying to make a product or service look cool, or just functional, or ideal for an entire family unit. In many ways, younger generations often care about a specific facet of that image: a company’s values. They want to shop from, and become supporters of, companies that have similar values to themselves. That doesn’t always mean taking a hard stance on hot topics, but there are some easy ways to make your marketing fall in line with many of the common values that seem to be buzzing around social media these days.

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New Website Launch: Metro Shelving

September 27, 2018
Metro Shelving

Adventure Web is excited to announce the latest addition to our family: Metro Shelving!

Adventure Web Interactive is incredibly excited to announce the latest addition to our family: Metro Shelving! As one of the largest shelving manufacturers around, few companies are able to replicate their quality of work and commitment to their industry. For over 26 years, Metro Shelving has been distributing high-quality shelving—all with hassle-free, easy to work with customer service—all around the nation. Metro Shelving offers high volume, high-quality, and aims to offer their customers the ideal experience so let’s take a look at some of their services.

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Maximizing Your Business Social Media Pages

September 26, 2018
Maximizing Your Business Social Media Pages

When you increase your social media presence, you’ll find that your brand awareness is reaching new heights on a daily basis.

Social media has become such an integral part of everyday life that we often take it for granted. But for most businesses, it can be a huge asset. When you increase your social media presence, you’ll find that your brand awareness is reaching new heights on a daily basis. (more…)

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4 Trending Website Design Elements

September 21, 2018
4 Trending Website Design Elements

Website design trends come and go so quickly that it is hard to keep up.

Website design trends come and go so quickly that it is hard to keep up. Of course, you want your website to stand out against the competition, to attract and entice new visitors and customers. But at the same time, you can’t do every website trend that comes along. So how do you choose the best website design trends to incorporate into your site? Read on for 4 design trends that you should consider when you next update your website. (more…)

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