The AWI Blog

LinkedIn is a valuable tool for your business!

Originally, LinkedIn was a way for job hunters and employers to easily connect with one another. Over the last few years, it has evolved to so much more than that. For many, once they have secured employment, they don’t really prioritize updating their profile. However, whether you’re updating your own page or your company’s page, it is important to keep your LinkedIn pages up to date.  (more…)

We’re pleased to announce the redesign of the website for Wachter Insurance!

We’re pleased to announce our latest website redesign. In this case, it is for Wachter Insurance. They have been committed to providing their customer with high-quality insurance services since 1969. Among their top services are home, life, and business insurance for both individual customers and collective coverage for businesses. Now let’s learn more about what they can do for you. (more…)

Adventure Web Interactive is proud to announce the addition of Hydro Clean to our family! Located in Baltimore, Hydro Clean is a professional cleaning company that offers services like carpet, drapery, and upholstery cleaning and mold removal to its clients. Read on to find out more about Hydro Clean and how their services can help you!

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To get the most out of Instagram, it’s important to write effective captions for all of your posts.

Instagram has become an incredibly powerful marketing tool, however, it still requires some level of skill in order to get the most out of it. The ultimate goal on Instagram is simple: get as much engagement as you can so that more people naturally see your products or services. As central as the visual element is to a good Instagram post, though, the right caption can really make or break how well a post does. Below, we look at a few insights into how Instagram captions can be written with engagement in mind.

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Video marketing is one of the most valuable web marketing tools available. The largest platform for sharing those videos is on YouTube.

Video marketing is one of the most valuable web marketing tools available. The largest platform for sharing those videos is on YouTube. There are billions of videos watched and shared all over the world every day on YouTube. Once they’re posted, you can share your videos on your social media pages to increase viewers even further! Here are some helpful tips for creating quality YouTube Marketing content for your business.  (more…)

Social media writing isn’t as difficult as you may think it is. Be direct, know your audience, and work your way through it.

Truly great writing may involve some level of talent, innate skill, or just a creative mindset. Knowing that, some people approach social media writing very carefully and are intimidated by the entire process. Writing doesn’t have to be as difficult as we sometimes work it up to be in our minds though. Today, we want to take a look at five tips on how you can improve your writing for social media use. Read on to find out our top social media writing tips.

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Facebook is one of the most popular social media channels out there.

Facebook is one of the most popular social media channels out there. So it should come as no surprise that many businesses, from small family businesses to big box stores use it as a valuable marketing platform. No matter where you are in the world, Facebook has a global reach. But all of that reach means nothing without visibility. Here’s how to maximize your engagement potential with your Facebook audience. (more…)

Instagram polls may not initially seem like a beneficial marketing tool, but when used properly, they can help steer a business into the right direction.

When most businesses think about their social media posts they lean towards Facebook and sometimes Twitter. There is so much more to social media than just those platforms, and another that a mind-blowing 50% of brands utilize is Instagram. Coming up with content for Instagram can be a little daunting, however, so a lot of brands use the poll feature to help engage their follows. This feature allows you to add a question with two answer options (limited to 22 characters each) to your story (you do this under the “Stickers” menu by choosing the “Polls” icon). Your followers can click their answer and you can track the results. Here are some great tips for incorporating Instagram polls into your social media strategy.

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When you are always on social media, it’s easy to get exhausted from following the constant stream of news and updates.

When you are always on social media, it’s easy to get exhausted from following the constant stream of news and updates. But for social media managers, figuring out how to avoid burnout from always updating or looking at the latest posts can be hard to do. Here are some tips for making the most of your time online without feeling like you need to unplug. (more…)

Trying to get started with Twitter hashtags? Try out these resources for finding out what’s trending.

Making your content stand out when there are so many competitors can be incredibly difficult and requires a lot of trial and error. Just about everyone is aware of what hashtags are—in the context of Twitter in particular, we mean those little keywords that are offset by a pound sign in front of them. Finding out what’s #Trending can be a critical part of the social media marketing experience. Today, we’re going to look at four tools you can use to find out what Twitter hashtags are right for you and your particular needs.

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