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The AWI Blog

3 Top Benefits of Hiring a Digital Marketing Company

October 21, 2021

The 3 Top Benefits of Hiring a Digital Marketing Company Adventure Web InteractiveAre you ready to start working with a digital marketing company? If so, cooperation is vital. Besides, communication helps smooth over confusing details like payment and other contract-related concerns. We understand that you’ll want to allocate your budget responsibly, so here are some of the best reasons to work with a digital marketing company!

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How to Do Keyword Research for SEO

October 20, 2021
How to Do Keyword Research for SEO adventure web interactive

Keyword research helps you find more relevant content topics to boost traffic and create highly engaging posts to attract users.

Search engine optimization is an excellent way to advertise your business online. Research has shown that organic SEO provides much better results than paid search ads. However, to maximize your SEO, you need first to conduct keyword research. Keyword research helps you find more relevant content topics that will help you boost traffic and create highly engaging posts that users will be drawn to. Here are some tips for conducting keyword research for SEO.

What is Keyword Research?

Keyword research is done by finding and analyzing search terms that users enter into search engines with the intent of using that information for a specific purpose, such as search engine optimization or general marketing. Keyword research can uncover words and phrases to target, their popularity, ranking, and more. 

Steps for Keyword Research

Keyword research is an involved process and can be divided into multiple steps. It is important to make sure you understand these steps to ensure you are selecting the optimal keywords.

Have a List of Relevant Topics

To start this process, you should compile a list of keywords that are relevant to your brand. You should use those topics to help you come up with some specific keywords later in the process. If you write blog posts, these are probably the topics you blog about most frequently. Or they could be topics that come up the most in sales conversations. 

Understand User Intent

Your website must address the problem a user intended to solve that carries the keyword the searcher used. Many people take keywords at face value, but there is more to them than what is on the surface. To verify a user’s intent in a keyword, it’s a good idea to type this keyword into a search engine on your own and see what types of results come up.

Use Keyword Research Tools

Many keyword research tools out there can help you develop more keyword ideas based on the topics you have generated up to this point. Keyword research tools allow you to filter through thousands of keywords at a time to find the right ones for your particular situation. You can use these tools to look at essential data points that help in assessing whether or not to target specific keywords.

Research Your Competitors

Understanding what keywords your competitors are ranking for is a helpful way to assist you in evaluating your list of keywords. If a competitor is ranking for specific keywords that are also on your list, it makes to try to improve those keywords. However, focusing on the keywords, your competitors don’t use could be just as beneficial. That way, your business can have a higher search engine ranking for that keywords.

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.

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The Ultimate SEO Blog Post Checklist

October 19, 2021
The Ultimate SEO Blog Post Checklist

If you optimize your content for SEO purposes, you’ll be on your way to building an archive of excellent content.

Posting a blog can be stressful, and this feeling can persist long past the first post. You might worry about something being missing or publishing an article that contains spelling errors or wrong information. The very best thing you can do to calm these worries is using a blog post checklist that covers every single thing you should be doing before you click the post button. A blog checklist covers all of the basics, including its structure, meta description, and more. Compelling writing will take you a very long way, and if you also wish to put in the work to optimize your content for SEO purposes, you’ll be on your way to building an archive of excellent content. Read on for the ultimate SEO blog post checklist for your company’s website!

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Why Use a Web Hosting Company?

October 18, 2021

Why Use a Web Hosting Company?If you have a business, you will need professional web hosting services, no doubt about it. A business has a lot banking on it, especially your customers’ satisfaction. For the smoothest operation on both your end and your customers’, here’s why you will want to seek a web hosting company like Adventure Web Interactive.

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How to Use Polls as a Social Media Marketing Tool

October 16, 2021
polls adventure web interactive

Polls are a great way to gauge how your audience feels about your social media image and how you can improve customer experiences.

Most social media platforms today offer the ability to create polls on stories or regular posts. Polls are a great way to gauge how your audience feels about your social media image and how you can improve customer experiences. Trial and error is your friend when it comes to social media management. (more…)

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3 Ways To Increase Website Traffic

October 14, 2021

3 Ways To Increase Website Traffic Adventure Web InteractiveComing up with tactics to increase website traffic frequently may be difficult for businesses. You see, there is a ton of misinformation online discussing ways to attract more visitors, which may lead to using the same overused tactics repeatedly without any improvement in results. Nevertheless, if you’re looking for ways to increase your website traffic, here are three ways to do so. Continue reading!

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Email Marketing: Look Out For These Errors Before Sending

October 13, 2021
Email Marketing: Look Out For These Errors Before Sending

To prevent silly mistakes, be sure to proofread your marketing emails before hitting send.

Marketing has changed considerably in today’s digital world. Email marketing is a trusted and effective method to reach out to your audience and promote your brand. Millions of marketing emails are sent out every day. But, even the most skilled marketers make mistakes. To prevent silly mistakes, be sure to proofread your marketing emails before hitting send. Here are some common email marketing errors to avoid.

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Quick Website Changes to Help Attract More Traffic

October 12, 2021
Quick Website Changes to Help Attract More Traffic

You might not know it, but there are a couple of ways you can attract more customers to your company website.

You might not know it, but there are a couple of ways you can attract more customers to your company website. We aren’t talking about digital marketing in the sense of paid search campaigns, email marketing, link building, social media, SEO, or anything in that sphere either. These areas of marketing are all quite advantageous, but there are easier ways for you to improve your website’s marketability. Read on for some of the quickest, easiest, and more effective ways to make your website more marketable to attract more traffic and customers.

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How Blogging Helps Your Business

October 11, 2021

How Blogging Helps Your BusinessTo blog, or not to blog? That is a question that many businesses with a website ponder. Is it worth putting in the effort of planning a blogging campaign or hiring professional services from a company like Adventure Web Interactive? No doubt about it, there are several ways that blogging helps your business.

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Tips for Building Social Media Engagement with Livestreaming

October 8, 2021
livestreaming adventure web interactive

If properly done, livestreaming can build your audience by word of mouth, and algorithms will naturally promote it because of that engagement.

Livestreaming is a great way to build relationships with your audience, but it can also fail in a big way. If properly done, livestreaming can build your audience by word of mouth, and algorithms will naturally promote it because of that engagement.  (more…)

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