The AWI Blog

At Adventure Web Interactive, we firmly believe in incorporating LinkedIn into your business’s social media marketing strategy. As one of the leading social media platforms in 2021, marketing your business through LinkedIn has never been easier. In addition, LinkedIn is quickly growing to become one of the top advertising and marketing spots for businesses to build their digital presence and grow their audience. Our professional team of copywriting experts and social media management pros can successfully utilize your LinkedIn business profile to its fullest extent through weekly updates to generate an organic flow of traffic to your company’s website. With a few other tools of the trade, we can effectively boost your business on LinkedIn. Here’s how.

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Adventure Web Interactive jovially welcomes Jet Blast Inc. to our family of ever-growing clients. Jet Blast provides and specializes in industrial and municipal cleaning services. Potential customers should also know that this company has an average employee tenure ranging anywhere from 15-25 years coupled with over forty years of experience. Jet Blast also offers readily available services, with them being able to service customers 365/24/7. Their core service areas include many states on the East Coast, including Maryland, Washington D.C., Pennsylvania, Northern VA, and Delaware. Let’s learn about a few of the many superb services that Jet Blast Inc. offers. 

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Adventure Web Interactive is so excited to announce the latest launch of our newest client’s website, Powder Coating by Frank T. When you’re searching for powder coating of metal pieces, Powder Coating by Frank T. has years of experience in the industry. Over the course of a decade, Frank T. honed his craft as a professional powder coater with high-quality equipment suitable to work on large scale projects and even smaller concepts. With Frank T.’s personal touch on every powder coating project, clients are guaranteed to have high-quality professional results. Powder Coating by Frank T. provides expert powder coating services, sand blasting, and paint stripping to clients in the Rockville, MD region and beyond.

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The latest major update to Google’s algorithm, known as Core Web Vitals, is slated to go live this June. Make sure your business website is ready.

In an effort to make their search engine better for users, Google updates the search algorithm very often. So often, in fact, that most of these updates go completely under the radar – in 2018, for example, Google made an average of 9 updates to their algorithm every day! However, every so often a bigger update will be announced ahead of implementation to allow web developers and businesses time to evaluate their current site and make any changes necessary. The latest update, known as Core Web Vitals and slated to go into effect in June, focuses on the core user experience of websites and makes this a part of the overall invisible “score” the algorithm gives sites. It is really important to take heed of this update and do what you can to prepare your website for its implementation – businesses who act now can reap the benefits that your competition could miss out on. (more…)

First impressions are a huge deal, even when not in person. The concept still stands on the web. Let’s face it– if you’ve ever opened up a website and it’s clunky and hard to navigate, you likely won’t be spending too much time on the site. Our web design experts here at Adventure Web Interactive are committed to creating and developing the best website for your business that is easy to use and look at. With years of experienced professionals working on new sites every day, we strive to create only the highest-quality web design in the DMV area. But, to someone not so well versed in web design principles, what makes a web design so high quality? Here are a few principles of web design Adventure Web Interactive uses to craft high-quality, custom websites for our clients. (more…)

At Adventure Web Interactive, we can implement Pinterest into your commercial business’s marketing strategy. Pinterest is a powerful, free marketing tool at the disposal of business owners’ hands that can help generate organic traffic to your website. Whether you’ve never used Pinterest as part of your strategic marketing plan or you’re new to the game, take a look at the staggering statistics that speak for themselves. According to Pinterest’s latest demographics report, a whopping 478 million users view Pinterest on a monthly basis. By integrating Pinterest into your company’s strategic marketing plan, you can generate organic traffic to your website and potentially build an entirely new audience. Here’s how. 

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The continuing rise of social media platforms like Instagram, Facebook, and LinkedIn have offered businesses the opportunity to boost their digital presence without ever needing the e-mail address of their customers. With so many alternative digital marketing strategies available at the disposal of business owner’s fingertips, it can be hard to select the right marketing strategy. Luckily, Adventure Web Interactive is here to help. Despite the fact that e-mail marketing is one of the oldest forms of marketing strategies, it can still be just as effective in 2021 to draw customers into your business. 

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Owning a small business is no easy job. You have to be on top of virtually everything in your company when it comes to coordination, and this can be quite strenuous. Plus, in this increasingly digital world, you have to make sure that your webpage is accessible, readable, and well designed since most people find out about local businesses through a quick Google search. But unfortunately, even with an impeccably designed website, sometimes Google can actually hurt you. Without the proper SEO (search engine optimization) measures in place, your business may not be one of the initial companies to show up when a potential customer does a search. This is by design since Google favors their paid advertisers. However, there are always workarounds to this problem. One of those workarounds is via blogging. Not only is blogging necessary to keep your website relevant, but it’s also just a fun way to promote your content. Here are some benefits of blogging that your small business can use to stay connected to your customers.  (more…)

Millennials have grown up with the internet. The web underpins much of what they do—from entertainment, to work, to commerce. As such, the internet is the best marketing tool at your disposal if your business wants to target this generation. Millennials have different sensibilities from other generations, and your digital marketing tactics should cater to them. Here are some suggestions to help you do exactly that.  (more…)

At Adventure Web Interactive, we understand how essential it is to generate an organic flow of traffic to your website. Organic traffic flow can come from various sources: social media posts, blog content with expertly-weaved keywords, Google search rankings, word-of-mouth, and through running advertising campaigns. Our skilled social media team and expert copywriters can develop a content strategy that generates an organic traffic flow of customers and current clientele to your website, which can potentially lead to an increase in sales in your services. Want to learn a little more about content strategy? Read on to find out!

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