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The AWI Blog

4 Reasons You Should Use Facebook Messenger For Your Business

February 24, 2017
facebook messenger business

Facebook messenger can be a valuable asset to your business.

There are a variety of reasons that businesses should be using Facebook messenger to increase their profitability. With more and more people using the app, it’s becoming a popular way for businesses to communicate directly with their customers. (more…)

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5 Tips to Build Up Your Likes on Facebook

February 21, 2017
Facebook Likes

Build up your likes on your company Facebook page to engage your current customers and attract new ones!

Facebook is all about the power of connection and a savvy business is able to use that power to build connections with their customers and potential leads. Your customers and potential customers are already on Facebook, which now boasts a user base of nearly 2 billion monthly active users, or one-third of the entire world population! If you’re struggling to connect with your customers and build up the number of likes your company page has on Facebook, it can be challenging. Don’t give up! Here are 5 things you should check out and do on your current page to help you get more likes! (more…)

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Human-Centric Marketing and How It Can Benefit Your Business

February 14, 2017
human-centric marketing

Human-centric marketing makes your customers feel uniquely valued. Learn all about the benefits of taking this approach to your marketing strategy.

Crafting an effective marketing message in today’s business world can be challenging owing how much marketing has changed since the advent of the internet. The days when marketers could use a one-size-fits-all message are over, and anyone who holds on to this impersonal approach will end up losing business. Trends have shifted to a more personal approach which tailors marketing approaches toward making potential customers feel like companies care about their unique needs and desires. Called human-centric marketing, this approach can benefit businesses greatly in three different ways. (more…)

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New Website Launch: The BoatHouse Canton

February 13, 2017
the boathouse canton

The BoatHouse Canton offers everything you could want. Don’t just stop in for dinner–they also provide live music events, private parties, happy hour, and more.

We’re happy to announce the launch of our newest website!  The BoatHouse Canton is a prestigious restaurant located in the Baltimore Outer Harbor; with a rich history and an eclectic menu inspired by the Chesapeake Bay, this is the perfect spot to plan your next night out.  This restaurant offers a casual-yet-sophisticated feel that welcomes families and friends alike.  The DockBar provides the perfect setting for friendly drinks, and the dining room works year-round to provide a local and delicious experience.  Let’s explore what The BoatHouse Canton has to offer!

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New Website Launch: Ground Loop, Inc.

February 9, 2017

If you’re looking for a quality geothermal company to provide you with your heating and cooling needs, then look no further. Ground Loop, Inc is the newest member of the Adventure Web Family. Ground Loop, Inc. has been installing geothermal systems throughout Maryland. If you are interested in learning more about all of their incredible, keep reading! (more…)

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New Website Launch: Air-Pump Water Solutions

February 8, 2017

Air Pump Water Solutions Inc.Air Pump Water Solutions is the newest member of the Adventure Web Interactive family! Concerned about water contamination? Air-Pump Water Solutions has been working to mitigate water contamination for over 30 years. As technology and techniques improve, Air-Pump Water Solutions stays up-to-date with all the best practices in their aeration systems. (more…)

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How to Create Effective Engagement for Your Brand

February 7, 2017
Creating Effective Engagement

Effective engagement gets your audience involved and enthusiastic about your brand and creates a connection with them.

Engaging your customers through content can be a little challenging. Some brands are easily relatable to their customers, making their content creation efforts fun and easy. Other brands, on the other hand, don’t have it as lucky. The challenge is to ultimately create content that demonstrates the value of your brand to your target audience. By focusing on this, you can create engaging content that will really resonate with your audience and grow your business. Here are some ideas for how you can create effective engagement for your brand. (more…)

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How Did the Super Bowl Rank Across Social Media?

February 6, 2017
super bowl

It’s official; the Patriots have won the Super Bowl, snagging the victory in overtime. If you don’t watch sports at all, chances are, you already know this because of social media.

It’s official; the Patriots have won the Super Bowl, snagging the victory in overtime.   If you don’t watch sports at all, chances are, you already know this because of social media.  Going on Facebook within the last 24 hours has probably given you the rundown of the halftime show, the results of the game, and the commercials.  In the last few years, the Super Bowl has caused a surge of hashtags and retweets across the world of sharing websites.  How did it the Super Bowl rank this year?

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Why You Should Use Snapchat in Your Social Media Marketing

February 3, 2017

Seemingly overnight, Snapchat has blown up the world of social media. With more than 150 million daily active users, Snapchat is used by 41% of 18 to 34 year-olds in the United States, which is making Snapchat’s pending IPO all the more desirable to marketing companies. Let’s take a look at what you need to know about Snapchat and what it can do for your social media marketing.Snapchat (more…)

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What You Need to Know About Google’s Intrusive Interstitial Update

January 31, 2017
Intrusive Interstitial Update

What does Google’s Intrusive Interstitial algorithm update mean for your website and SEO?

On January 10, Google updated its mobile search algorithm in a big way. The algorithm now makes the visibility of smartphone content an important ranking signal. What does this update, unofficially known as the Intrusive Interstitial update, mean for marketers on mobile platforms? Any website which uses popup boxes will be penalized in search engine rankings in the near future. Here’s what you need to know about the Intrusive Interstitial update and how it will affect your marketing strategy. (more…)

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