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The AWI Blog

Digital Marketing Trends Currently on the Rise

March 3, 2021
digital marketing trends

While we predict that the digital world will continue to evolve in ways that society has never seen before, here are the digital marketing trends currently on the rise.

COVID-19 has introduced a new digital marketing age with stay-at-home orders in effect while the general population has waited for their turn to become vaccinated. As a result of consumers, employers, and employees narrowing in on the digital world from their home and home offices’ vicinity, businesses have had to become more innovative with their digital marketing measures. At Adventure Web Interactive, we’ve noticed a few digital marketing trends between the last year and the present. While we predict that the digital world will continue to evolve in ways that society has never seen before, here are the digital marketing trends currently on the rise. (more…)

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Tips for Increasing Engagement on Social Media

February 26, 2021
Tips for Increasing Engagement on Social Media

How can small businesses increase their engagement on social media? Here are some tips.

Social media hasn’t just changed our personal lives; it’s trransformed our professional lives, too. Small businesses that do not actively employ social media fail to capitalize on one of the best tools for generating a more profitable online presence. One of the biggest challenges small businesses face on these platforms is a lack of engagement. Today, we’ll share some tips on how your small business can boost engagement on social media. (more…)

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Top UX Design Practices You Should Know

February 24, 2021
UX Design

At Adventure Web Interactive, we incorporate the top UX design practices to ensure your website can attract new customers and keep them actively engaged in seeking out your services.

When potential clients visit your website, your website should act as a virtual connection between the user and your brand as a whole. If your website isn’t user-friendly and capable of forming a connection with your customer base, then you risk losing clientele to your competitors. At Adventure Web Interactive, we incorporate the top UX design practices to ensure your website can attract new customers and keep them actively engaged in seeking out your services.

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4 Ways to Collect Feedback on Social Media

February 19, 2021
4 Ways to Collect Feedback on Social Media

Social media gives you some unique ways to collect feedback from your customers. These are a few methods you should take advantage of!

The business world looks much different than it did just a few years ago. Partially as a result of COVID-19, businesses have begun to place an increased emphasis on becoming as customer-centric as possible. Social media provides small business owners with the perfect place to showcase a personal touch. More pertinently, it gives you a few ways to collect feedback from your customers—an important part of customer-centrism. Here are a few ways you can do this. (more…)

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New Website Launch: PSI Cases

February 18, 2021

New Website Launch: PSI CasesAdventure Web Interactive is thrilled to have PSI Cases be a part of our team. If you’re looking for a company that can provide you with high-quality, military-grade custom cases, PSI Cases is the company you want to contact. Their elite group of staff members has been in the custom case manufacturing business for over half a century, and they’ve worked on containers for people for a variety of companies. (more…)

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Top Social Media Trends for 2021

February 17, 2021
Social Media

As a business owner, you’ll want to ensure that your social media marketing approach is on par and keeping up with your clientele’s latest usage and behavioral trends.

At Adventure Web Interactive, our expert team of copywriters and social media managers have been keeping a close eye on up-and-coming social media trends for 2021. After an increase in internet usage due to stay-at-home orders and COVID-19, it’s more important than ever to have a digital platform that accurately conveys your brand. As a business owner, you’ll want to ensure that your digital marketing approach is on par and keeping up with your clientele’s latest usage and behavioral trends. Here are the top social media trends we’re predicting for 2021.

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Website Launch: Dream Design Build & Remodeling, Inc.


Dream Design Build & Remodeling, Inc.

Dream Design Build & Remodeling Inc. is a dedicated design and build firm located out of Baltimore, MD.

Dream Design Build & Remodeling, Inc. is a client that Adventure Web Interactive is excited to introduce through our latest website launch. With over 40 years in Maryland as a respected design and building firm, we worked with our client to refresh their current website and display their expansive build portfolio. Dream Design Build & Remodeling, Inc. specializes in small and large-scale custom home additions, residential remodeling, commercial remodeling, architectural design, electrical, plumbing, HVAC, and everything in between. They are your one-stop shop to customize the home of your dreams!

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How COVID-19 Changed Google My Business

February 12, 2021
How COVID-19 Changed Google My Business

Google My Business has made a few changes in response to COVID-19. Here’s how you can use their new features.

COVID-19 has drastically altered how we live our personal and professional lives. And it isn’t over yet. Even when the pandemic does subside, we will be feeling its impact for years to come. The world of digital marketing looks quite a bit different in 2021 than it did just a year ago. You’ve probably noticed a bunch of changes on your favorite social media platforms and other marketing tools. Today, we’d like to highlight one of these in particular: Google My Business. Here are a few new features GMB has in response to COVID-19. (more…)

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Voice Search Optimization Tips for Small Businesses

February 10, 2021
Voice Search Optimization Tips for Small Businesses

When you optimize your website for voice search, you will have to take a slightly different approach.

If you’ve ever used Siri on your phone to find out information on your behalf or spoken to Alexa to play some of your favorite music, you already know just how compelling voice-powered searching can be. But you may not realize that in order to optimize for search engines, you have to factor for voice search into your equation. The amount of mobile search users is growing more and more each year, making mobile-friendly and voice search capabilities more critical. When you optimize your website for voice search, you will have to take a slightly different approach. With that in mind, read on to learn how you can optimize for search engines in ways that are aligned with how consumers use voice search every day!

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An Overview of URL Slug Best Practices

February 5, 2021
An Overview of URL Slug Best Practices

An optimized webpage has more than just keyword-rich content. Here’s how to tweak your URL slug for SEO!

Perfectly optimized content contains more than just keyword-rich copy. Every aspect of the webpage needs to be fine-tuned—from meta data, to alt text of images, to backlinks. Another critical component of optimizing your content for search is what’s known as a URL slug. Today, we’ll explain what a slug is, why it’s important, and review some URL slug best practices for your SEO. (more…)

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