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The AWI Blog

Can You Quantify the Success of Your Online Marketing Campaign?

October 17, 2019

It’s very evident that the internet is in the number one spot as a medium for reaching customers. But between your business website, email marketing, and social media posts, it can seem like you are throwing a lot of content into space. How can you know if it’s paying off? Here are a couple of easy signs that your online marketing campaign has tangible results. (more…)

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The Benefits Behind Boosting Your Posts on Facebook

October 16, 2019

Get more people to like your content with Facebook boost

Facebook has billions of users worldwide. Your social media content has the potential to reach a vast scope. If organic reach isn’t working for you, there is one way to fight against this: Facebook boost. When you take the time and detail to create original, creative, and captivating content, people should see it. Boosting a post involves paying for more people to see your social media content. We know that shelling out more money doesn’t sound appealing, but keep reading. There are benefits behind boosting your posts on Facebook, and we’re going to explain them. 

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How to Take an Ethical Approach to Social Media Marketing

October 11, 2019

Social media gives your business a platform to connect directly to customers. This is unique from most other forms of marketing because you are creating a relationship. That said, there is the serious matter of upholding ethics so as not to break the trust of your followers. Here is how your business can handle social media marketing in an ethical manner.

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Promoting on Pinterest: How it Can Help Your Business

October 9, 2019

People love Pinterest

We’ve discussed why your business should be on Pinterest. Now we’re going to talk about how to use it to your advantage. People go to Pinterest to become inspired by the images that they see, and yes, make purchases. Pinterest has the option where a user can directly buy a product if they like it. Pins also have links that direct users straight to your website. To learn more about promoting on Pinterest and how it can help your business, keep reading. We’re going to break down some of Pinterest’s functions. 

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Hone Your Email Marketing Strategy

October 4, 2019

Although social media has become the cutting edge of business marketing, email marketing has been one of the most reliable forms of reaching customers. Through email, you can deliver much more information in a clear and organized package. However, one disadvantage to email marketing is that you can’t control whether customers open your emails in the first place. Here are some tips to help you hone your marketing strategy to deliver emails that draw customers to click.

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Mobile Website Tips for Small Businesses

October 2, 2019

This is a physical representation of what responsive design looks like

Having a mobile website can enhance your small business tremendously. Most people use mobile sites more so than accessing sites on their desktops. Therefore, your customers and clients will expect to access your content quickly and efficiently. Your mobile website should also have optimization for their devices. Most users won’t even return to a website if it loads improperly. If you don’t have a mobile-friendly website, then it’s time to make some changes. When people are on the go, they should be able to look up your services and contact you. You don’t want to miss out on revenue because you have a poorly designed mobile website or you don’t have one at all. Keep reading for some mobile website tips that will help your small business. 

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3 Reasons Your Business Needs Both a Website and Social Media Accounts

September 27, 2019

If you’ve been a business owner for some time, then chances are that you have already heard all about the benefits of having a business website. And there are countless stats on why social media is one of the best platforms for marketing. That might sound great for cutting edge, technology-driven businesses that rely on a younger demographic for most of their sales. But if your business does most of its customer interaction “IRL” then having both a business website and business social media accounts might sound excessive. The truth is that no matter what type of business you have, having a complete online presence is essential. Here are three big reasons why your business needs both a website and social media.

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Tips for Creating Captivating Website Content

September 25, 2019

There are a few ways that your website can stand out among the rest

As a business owner, you should want your website content to stand out from the millions of websites, articles, and blogs that people can find on the Internet. What’s convenient about the Internet is that people can find a lot of relevant content about one particular subject. However, this convenience factor does not necessarily help push your content. Still, there’s hope! There are a few ways that your website can stand out among all the rest, and we’re going to share those exact tips with you today. Keep reading to discover tips for creating captivating website content. 

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Ingredients for a Customer-Friendly Facebook Page

September 20, 2019

For any business that wants to create a social media presence, it is essential to have a solid Facebook page. Other than a website, a business Facebook page is like the foundation of online interaction with your audience. So it’s highly important that you create a Facebook page that can appeal to customers. Here are a few tips for making your business Facebook page as customer-friendly as possible.

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How Do I Market to an Audience of Non-Millennials?

September 18, 2019

Depending on your industry, your content may not be of interest to millennials.

Depending on your industry, your content may not be of interest to millennials. Studies and statistics have shown that millennials are starting their careers and families later in life than older generations did. Therefore, you need to delve deep into who your target audience is. If your small business is all about landscaping services, then this may not appeal to a person fresh out of college. There are countless ways that you can tailor your content and social media marketing, even when your target audience consists of non-millennials or older adults. We’re going to tell you precisely how. Keep reading! 

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