The AWI Blog
New Website Launch: En La Calle Records
August 30, 2016
We are happy to announce another addition to the Adventure Web family! En La Calle Records is a hip hop record label housed in Baltimore. With their unique group of very talented artists, they are taking on complex topics and rapping about their life experiences to share a heartfelt story of overcoming struggle. Would you like to learn more about En La Calle Records? Let’s take a look. (more…)
New Website Launch: Bay Area Audiology
August 29, 2016
We have added yet another wonderful member to our Adventure Web family! Bay Area Audiology launched their website with us and are excited for you to discover what they can do for you. Located in Bel Air, Maryland, they offer top-notch audiology services for those who are hard of hearing. Dr. Trisha Muth is their doctor of audiology, and she works with a dedicated, independently-run staff to get you the best hearing care available.
New Website Launch: Kitchen and Bath Depot
August 26, 2016
Today we’re excited to add another great business to the Adventure Web family: Kitchen and Bath Depot. As the premier design and build firm in the Rockville, Maryland area, Kitchen and Bath Depot has been creating dream kitchens and bathrooms since 1985. If you’re interested upgrading your home into something modern and chic, feel free to take a tour of their brand new website. (more…)
New Website Launch: Jacobs & Dembert
We’re pleased to announce yet another new website launch! The Baltimore law firm Jacobs & Dembert chose us to design their new website. There’s a lot to see on the new site; let’s take a look! (more…)
How Iceland Increased Tourism Through Social Media
August 25, 2016
Social media campaigns can benefit an entire country!
The eruption of Eyjafjallajökull brought Iceland into international consciousness in 2010. The ash spewed 8 miles into the sky, and more than 800 Icelanders evacuated its perimeter. The media flooded the papers with news of earthquakes, air pollution, and lightning storms, and as a result, air traffic over Iceland nearly came to a halt. The country’s tourism organization, Promote Iceland, decided that something had to be done in order to save their beloved Iceland.
New Website Launch: Interior Specialists Inc.
August 23, 2016
Today we’re welcoming another wonderful company into the Adventure Web family. Interior Specialists Inc. is a full-service demolition company that is proud to serve the Maryland, Virginia, Delaware, Pennsylvania, and Washington D.C. areas. Would you like to learn more about this amazing company? Let’s take a look. (more…)
Help Your Business to Stand Out on Social Media
August 22, 2016
Even if a company doesn’t work in your field, it’s possible your customers are looking at their social media presence and comparing yours and theirs.
There are so many businesses these days that use social media that it can be difficult to put yourself ahead of the rest. Even if a company doesn’t work in your field, it’s possible your customers are looking at their social media presence and comparing yours and theirs. And if you aren’t entirely on top of your activity, potential customers may turn away from you! To learn how to counter this problem, read on.
How Does Online Lead Generation Work?
August 19, 2016
Lead generation is something that almost every business-to-business or B2B company struggles with, and with good reason! With no road maps, it can be difficult to determine where to start or how to start, even though all B2B companies can agree that something needs to be done to increase their online presence and increase lead generation. Here are a variety of ways to ease into online lead generation and reap the many benefits of social media marketing.
First Things First, What is a Lead?
Any potential customer that is interested in purchasing your services or product is a lead. The contact form on your website that asks people to fill it out for more information? Every person that submits their information is a potential lead. Leads are people who have an immediate or near-future need for the services or products that you offer and are interested in purchasing from you. Leads are incredibly valuable when it comes to making money as a B2B company.
Where Can You Get Online Leads From?
This might be a little too obvious, but you should first make sure that your company has a website. Your website is the hub of every online marketing initiative you have and your online leads will be generated through your use of it. Your marketing team should use various social media marketing strategies to guide traffic to your website. Once they arrive there and are interested in what you can do to meet their needs, they will fill out your contact form or give you a call. The number of leads that your website generates divided by the total number of visitors to your website is your conversion rate. This tells you how effective your website and sales are at a glance. Most B2B companies have conversion rates between 2-6%.
How Do I Increase My Number of Leads?
Once you understand what leads are and where you get them from, you are undoubtedly wondering how you can get more than you currently have. There are two ways to get more leads: getting more traffic or increasing your conversion rate. By increasing traffic and increasing the number of visitors, your leads will increase proportionally. You can increase traffic through writing blog posts, using search engine optimization tools, and social media marketing. By increasing your conversion rate through surveying or consumer testing, you can increase your number of leads without increasing the traffic and online presence required. For maximum lead generation, try doing both at the same time!
Adventure Web Interactive Has the Copy to Skyrocket Your Conversion Rates
For more tips on how to optimize your web content, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.
Facebook Caught in Game of ‘Whack-A-Mole’ with Ad Blockers
August 15, 2016
Facebook is caught in a seemingly endless battle with ad blockers.
Facebook recently rolled out changes to its web ads that would make them indistinguishable from the site’s organic content, essentially allowing them to slip by adblockers. In exchange, Facebook would allow its users to opt-out of ad targeting categories and customer lists. However, the changes still drew considerable ire and resentment across the web. Popular adblocker, ‘Adblock Plus’, launched a workaround just two days after Facebook’s announcement.
Facebook’s Ad Blocker Blocker Blocker
Facebook then claimed that the workaround by AdBlock Plus was not just getting rid of ads, but hamfistedly removing posts from timelines. “We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads, but also posts from friends and Pages. This isn’t a good for people and we plan to address the issue,” Facebook said Thursday. Since then, an entire second round of this seemingly endless game of whack-a-mole has taken place, with AdBlock Plus issuing a workaround and Facebook working to break it. It’s easy to understand Facebook’s frustration with the issue, but characterizing the completely optional ad blocking service as “punishing” its users might be a stretch.
Rationale on Both Sides
Facebook is hoping that by making its ads non-interruptive, fast, and secure, people won’t mind. Ipsos, a research firm commissioned by Facebook, reported that 70 million Americans and as many as 200 million people worldwide use adblockers. It also found that the primary reasons cited for using an ad blocker were: avoiding disruptive ads, ads slowing down the browser experience, and security/malware risks. Privacy, ironically enough, wasn’t a top answer. Still, it’s clear that at least some portion of internet users will not accept advertising at all, and it’s not immediately clear what should be done or who will win out in the end.
Stay up to Date with Adventure Web Interactive
Keep up with our blog every week to learn about the latest social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks.
We offer marketing solutions for you, including blog writing and social media management. That way, you don’t have to worry about posting the right stuff at the right time—we can do that for you, while keeping a friendly and consistent relationship with you. Contact us to see what we can do for your business today!
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Instagram is Adding a Stories Feature
August 9, 2016
Social media is an ever-changing field. There’s always something new and different to enjoy and experience. This time, Instagram is rolling out a new “Stories” feature that will allow you to share a short slide-show style video of your activities. Today we’re going to be talking a little bit about this new feature and what it means for the greater social media landscape. Let’s take a look. (more…)