The AWI Blog

What Is Dark Social and Why Does It Matter?

April 26, 2017
Dark Social

Dark social refers to posts that aren’t shared through social media, but direct linking.

If you’re a business owner or marketer and you’ve ever checked your website’s traffic analytics, you may be wondering what the “direct” traffic listed is. In 2012, an article by The Atlantic coined a term for this and dubbed it “dark social.” Dark social is when web content is shared not through social media platforms like Facebook or Instagram, but instead through direct messages, texts, and emails. Marketers have realized the increasing importance of dark social and we’re here to tell you why.


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New Site Launch: Sign Up Now, Inc.

April 25, 2017
Sign Up Now

Sign Up Now has been providing signing services for real estate agents in the Baltimore area since 1999.

We’re very excited to announce the latest addition to the Adventure Web family: Sign Up Now, Inc.! Sign Up Now is a real estate sign installation and removal service that has been serving the city of Baltimore, Baltimore County, and Harford County since 1999. They are well-known for their quick turnaround time and ease of service – agents simply need to place an order on their website and they will have a sign up within two business days! So if you need a real estate sign up quickly, contact Sign Up Now, well, now! (more…)

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New Website Launch: Levin & Gann, P.A.

April 24, 2017
Levin & Gann P.A.

This incredibly reputable full-service law firm has been working for over a century to serve the people of Maryland, with a very diverse client base.

We’re adding the newest member of the ADVP family: Levin & Gann, P.A.!  This incredibly reputable full-service law firm has been working for over a century to serve the people of Maryland, with a very diverse client base.  Its founder, Ellis Levin (1893-1960), dedicated his life to law, and has been serving clients since the early 1900’s.  Levin & Gann, P.A. focus heavily on client satisfaction, and they will look at any case, should you present them with one.  Read on for more about Levin & Gann, P.A., and discover what they can do for you.


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2 Key Strategies For Hyperlocal Keywords

April 21, 2017

hyperlocal keywordsMore often than not local businesses want to get the most out of their marketing campaign. As a result, they want to make sure to target their local audience effectively. In order for any business to optimize their target audience, they will need to conduct keyword searches. This practice will provide your business with opportunities to use those targeted keywords in your copy that will get to the core of your audience. Here are just a few strategies that you should use if you really want to hyper-focus on a specific audience to target. (more…)

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3 Social Media Marketing Myths Busted

April 19, 2017
Social Media Marketing

Don’t get caught up in the myths of social media marketing. We’re here to help.

Social media marketing is still a relatively new concept, but that doesn’t mean it hasn’t been long enough for a few myths to develop. Buying into these myths can be the difference between marketing success or failure for your business, so it’s crucial to be wary of any social media marketing tips that simply aren’t beneficial to your success as a company. Here are a few myths we think you need to watch out for.


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4 Tips to Reduce a High Bounce Rate on Your Website

April 18, 2017
Bounce Rate

If your site’s bounce rate is too high, consider looking into these factors.

The bounce rate on the particular landing pages of your website indicates the percentage of visitors who landed on your site then left without visiting any other pages on it. A high bounce rate might be a cause for concern, but don’t jump to any conclusions right off the bat. A high bounce rate indicates how someone interacted with your page, but by itself, it doesn’t provide the full story. Use these tips to help reduce a high bounce rate on your website. (more…)

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Why Does Your Business Need a Website and Social Media?

April 17, 2017
social media presence

2017 presents us with many social media opportunities that your business needs to take advantage of if you want to keep up with your competitors.

You might do most of your networking in the real world, to the point that you don’t really see the point in a website or social media.  It’s easy to fall into this mindset, especially if you didn’t grow up in an era where the internet was king.  Even if you think you have enough business, however,  an internet presence is important and necessary.  2017 presents us with many social media opportunities that your business needs to take advantage of if you want to keep up with your competitors.  Are you still under the impression that you don’t need a website or a social media marketing plan?  Read on.


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4 Digital Consumption Habits That Will Benefit Your Content Strategy

April 12, 2017

content strategyThese days content consumption is at an all-time high. In fact, most of our content consumption is digital. We have smartphones that provide us with a full array of vehicles to use from social media to news sources. Everything is now at our fingertips. As a result, a new era of digital consumption has created new standards. Here are some consumption habits that can inform your content strategy. (more…)

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New Website Launch: United Fence and Deck

United Fence and Deck

We’re happy to announce United Fence and Deck’s new website!

We’re very pleased to announce the newest addition to the Adventure Web family: United Fence and Deck! They are a family-owned and run business that creates amazing woodwork for both residential and commercial purposes. They’ve been around for four generations–since 1939–providing quality craftsmanship at an affordable cost. For all of your fencing and deck needs, check United Fence and Deck out!


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Why a Coherent Content Strategy is Critical for Businesses

April 11, 2017
Content Strategy

Quality content is the key to online marketing success. A content strategy helps you achieve results!

It used to be the case that businesses looking to market themselves online only needed to publish a blog post once every couple of months or post a picture on social media just for attention. Those days, however, have been over for some time, as companies embrace the potential of a carefully crafted content strategy. What your content happens to be isn’t as important as why it is being published in the first place. And content that consistently develops a narrative and advances your brand is the key to improving your marketing results and ROI. Here’s why a coherent content strategy is so critical for businesses. (more…)

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