The Best Blog Structure for Click-Worthy Posts
One of the best ways to increase the search engine optimization (SEO) rankings of your website is to post new content regularly. The easiest way to do this is to post to a blog on your site. If you can commit to posting a relatively short and straightforward post at least once a week, you can see an increase in search results for your business. If you are not used to writing new content each week and don’t know how to start blogging, following a simple blog structure can help guide you through the process. By following the structure outlined below, you can easily entice readers and get your point across.
Consider Your Headline Carefully
Your headline is your first opportunity to attract readers and is one of the most crucial parts of your blog structure. First, make sure the headline is written in a way that makes sense. You want your customer to know what you are writing about. You also want a headline that offers a solution to a problem, which will encourage readers to click through and read your content.
Subheadings help boost your SEO because they help search engines understand the subject of your post. Subheadings also help keep your reader engaged, and can break up a block of text to make it more readable.
Include Relevant Images
Including images in your blog structure also helps keep readers engaged. Of course, the images have to be relevant to the content. Visuals can help readers better understand a concept, as well as break up text to make it less overwhelming.
Finish With a Call to Action
A call to action, or CTA, helps to nudge readers into taking action to support your website or business. This is where you can give necessary information about your business, as well as information and links that help readers contact you on social media or by phone. You should shape your CTA based on your goals for your content. A CTA typically comes at the bottom of your blog structure, as a last reminder for the reader to take action if they found your content compelling.
Don’t Forget to Edit and Proofread
You should never forget to edit and proofread your blog before publishing. One of the easiest ways to lose readers is to present a blog that is sloppy and riddled with basic errors. This lack of attention to detail could signal to readers that you give this same lack of attention to the rest of your business. You should also make sure that your voice comes through in each blog post, to help it stand out from other content on the Internet and help build a relationship with readers.
Creating regular blog posts is an excellent way to boost your SEO, but it will not be nearly effective enough if you don’t follow a blog structure and take care to publish well-edited content.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.