5 Things to Do Before Publishing a New Blog Post
While writing blogs is an accessible and easy way to spread the news of your brand or business to potential customers, writing an effective blog is not as easy as merely jotting down a few words. Rather, there are several factors you should consider before posting a blog to your website and sharing it with the wide Internet world. Before publishing a new blog post, make sure you check the following boxes to ensure that your content has an optimal impact.
Improve On-Page SEO
Before publishing a new blog post meant to support your business, you will want to make sure that your content is SEO optimized. This means that your keyword use is precise, and your content is readable. There are several plug-ins available for any blogging platform you use. The Yoast SEO plug-in on WordPress, for instance, will analyze for you the readability, keyword use, title length, link use, tags, and more that help to boost your on-page SEO.
That’s right; it never hurts to do an old-fashioned spell check before publishing a new blog post. Even if you use spellcheck features built into writing apps, you should still read through your blog carefully to check for any spelling errors or typos. Even if you think your blog is error-free, a reader could spot problems instantly. A blog riddled with basic spelling errors is going to lose a lot of credibility quickly.
In addition to a basic spell check, you should also take the time to proofread your blog for grammatical and comprehension errors. Checking for these kinds of mistakes ensures that your blog is easy to understand for your target audience, as well as free of embarrassing grammatical errors that could turn readers away. Anybody can use the free Grammarly Google Chrome extension to check for basic errors, while the premium paid version will check for additional problems, including plagiarism.
Tagging or labeling your blog post by topics can help readers find the content they want. When a reader searches your website, clicking on a tag acts like a link that leads them to all content related to that topic. Tagging can help keep your site content organized if you use them correctly. Don’t over-tag your posts, however, and always be consistent with the tags you use for related topics.
Images and other media can quickly “weigh down” websites with megabytes. Resizing large photos down to a smaller scale before publishing a new blog post can help eliminate some unnecessary megabytes. Additionally, using .jpg files instead of .png images can help save size. If your images or media is larger than usual, it can make loading your blog a slow process, which can quickly turn away potential readers before they have even gotten a glimpse at your content.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.