Promoting on Pinterest: How it Can Help Your Business

People love Pinterest

We’ve discussed why your business should be on Pinterest. Now we’re going to talk about how to use it to your advantage. People go to Pinterest to become inspired by the images that they see, and yes, make purchases. Pinterest has the option where a user can directly buy a product if they like it. Pins also have links that direct users straight to your website. To learn more about promoting on Pinterest and how it can help your business, keep reading. We’re going to break down some of Pinterest’s functions. 

Share Your Products Using Pinterest

The top reason why business owners utilize Pinterest is to share their products. What’s helpful and efficient about this platform is that you can categorize the products that you offer into what are called “boards.” This strategy is useful because your customers can find a product tailored to them. Boards are also visual. Therefore, potential customers will see a visual catalog of what you have to offer. Another advantage is that this platform allows you to utilize a “best of” category, which shows off your most popular products. 

Showcase Your Services

If your business doesn’t have physical products that customers can buy, you can still use Pinterest to your advantage by making a visual resume. For example, if you design websites, you can add snapshots of your work to this platform. If you’re a writer, there is a way to add text-based visuals that will inspire people and add a link that will lead people to more of your work. Regardless of what industry you’re in, you can find an efficient way to promote it here.

Enhance SEO Efforts

Linking your website to your pins will guide traffic right to your site. When you write descriptions, make sure that you use keywords that encompass the gist of what your company does or what you want to sell. You can also cross-promote and share your pins to other social media platforms such as Twitter and Facebook. The more traffic, the better. The more traffic, the higher your search engine ranking

Engage Your Followers

Pinterest does have a social element to it. It’s not just about liking striking visuals. When users repin your pins, make sure to comment and thank them. Follow other users as well and ask for a follow back. For the customers who love your products, ask them to repin their favorites in your catalog. Social media involves being sociable, so never forget to involve your loyal customers and keep them engaged. 


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