3 Twitter Tips for Small Businesses
It’s no surprise that many small business owners rely on social media to promote their business. With the variety of free to use platforms it’s easier than ever to get in touch with your target audience. In particular, Twitter has held steady as one of the most popular means of connecting online. Here are a few helpful tips to successfully use Twitter as a small business.
Because Twitter is so open-ended, it can be difficult to know what to post about. The key to having a good social media presence is to have a clear direction in your message. This doesn’t mean that you use Twitter only for promotional posts, because that will quickly become a turn off. But you can find ways to create interesting and informative tweets that still convey what your company is about. If you are a landscaping and gardening business, then you have the perfect opportunity to tweet interesting facts about different types of seasonal flowers. In the end, you are likely to get more followers if they know what they’re signing up for.
Twitter might have expanded from it’s traditional 140 character limit, but that is not an excuse to go overboard. Sometimes, businesses can be at a disadvantage in grabbing people’s attention compared to the thousands of memes and trends. So you want to avoid slapping people with a wall of text. If you can boil down anything you want to say in just a sentence or two, and add a photo, then you will get a lot more clicks. Remember, it’s okay to have a professional tone, but Twitter is also a place to be fun and laid back.
The most important part of marketing is to be consistent with your brand image. That can mean staying on top of a posting schedule so that your audience knows when to expect your tweets. But consistency is also about having a cohesive message. Whatever you post, make sure that it in some way reflects back to who you are and what your business does. Tweets can be like a bunch of puzzle pieces, so you want to make sure that someone can get the whole picture when they put them together.
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