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Four Reasons Your Business Needs to Be On Pinterest


Pinterest is a social media platform that has grown exponentially within the past nine years.

Pinterest is a social media platform that has grown exponentially within the past nine years. When people want to quickly find visuals or “pins” or text on a wide variety of topics with accompanying articles, websites, videos, and product pages;  Pinterest is the place to go. But what can it do for your business? Pinterest is highly underrated so keep reading to discover the hidden gem that is Pinterest and why your business should be on there.

1) Pinterest Can Help Your Business Gain Direct and Indirect Sales

One goal within all industries is to gain new clients. When you want to push a product or service to new customers, Pinterest is a marketing platform that will help you reach more customers that you can imagine. How? 93% of people who have an account use it to make purchases! Pinterest also brings in more sales than traditional digital marketing and has a 50% higher conversion rate than other social media platforms.

2) Improve Your Business to Business (B2B) Marketing

B2B marketing occurs when a business sells its products to another company or organization. Only a mere 14% of B2B marketers advertise their content on Pinterest. What this means is that since Pinterest is underrated, utilizing it for B2B marketing will put you ahead of your competitors. You can use Pinterest to let customers know about your unique brand, repurpose your content, and look into what other products interest your target audience.

3) Pinterest Has More Potential for Organic Growth Than Facebook

Facebook is follower-based while Pinterest is keyword-based. What this means is that your target audience will be able to find your content so long as your content has the right keywords and is interesting enough to keep someone engaged. Since 80% of pins are shared over and over again, it just takes one fantastic pin for you go viral.

4) People with Pinterest Accounts Are Likely To Spend More Money

Pinterest allows you to direct customers to a product page which means that transactions will be smooth and straightforward. Did you also know that 40% of Pinterest users earn on average, an annual household income of $100,000? Individuals with this kind of money are known for not hesitating to purchase what they like.

Misconceptions About Pinterest to Be Aware Of

Pinterest reaches a broad range of people versus just women and wedding planners.  50% of account holders are men. Pinterest also doesn’t only promote visuals. You can use well-designed text with an overlay to draw in people. Finally, Pinterest is still growing, so it’s not too late to use it to improve your marketing.

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