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Posts Categorized: AWP News

Will you Wibiya?

A new social media application popping up on more and more websites is the Wibiya social toolbar. It resembles a true toolbar and resides at the bottom off website page. It’s very customizable, so the toolbar will look different for every company, but you can expect to see the logos of other social media on it.

Google’s instant improvement

As Google continues to maintain its status as top search engine against Microsoft’s Bing engine, it continues to innovate with new features. First it added value by supplying search term suggestions as users typed. Now, Google is taking the next step and is testing out delivering instant search results as users type.

If your company’s blog is up and running and you’re regularly updating it with new posts, congratulations. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher your site will be in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.

Google, Verizon tackle Internet regulation

Last week, Google and Verizon issued a proposal for the public in general and lawmakers in particular to consider as they think about and discuss internet regulation. As outlined in this RTTNews article, the proposal suggests ways of minimizing government intervention while promoting consumer protection, non-discrimination, transparency, and network management.

How important is SEO?

Advertising Age has provided further arguments on the importance of Search Engine Optimization (SEO) pointing out that it’s the most important way of building a company’s customer base. There are many different components to an optimized site, and we wanted to pass on some of them to give you an idea of what people mean when they talk about SEO.

Location, location, location goes social

We’re not letting any cats out of the bag by proclaiming that location-based social networking is the next big thing. Talking heads have been falling all over each other to declare location-based services such as Foursquare, Gowalla, Yelp, and Brightkite this year’s “Twitter.” However, it isn’t entirely clear how businesses can best utilize these networks. Despite this problem, there are things you can do to be ready when the corporate strategies come along.

Is your online advertisement effective?

t is no secret that the Internet is the newest, and some tend to think most powerful, medium in today’s advertising world. But who hasn’t been annoyed by the random moving pop-up or turned off by the obnoxious noisy banner or sent away by the continuous spam e-mails? I think we all have. Understanding the Internet’s power as an advertising medium is vital to a company’s marketing success, but you want to make sure it’s done the right way.

Economic growth mode is here and it’s time to invest!

It’s no secret that this has been one of the worst economic times in this country’s history and unemployment rates have risen to a scary peak. But we have good news; it’s bouncing back. Slowly but surely the United States economy is on the rise and with that comes more jobs and most importantly; more investment.

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