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Posts Categorized: AWP News

Facebook gets more secure

Facebook recently announced it’s changing access to the site to an HTTP Secure (https) connection. The change will increase the security for those access the site. As you’ve probably guessed, you can identify a secure connection when a site’s URL begins with “https:” instead of “http:.” For more on this story, read this article.

Recently launched: Plantogen

Plantogen plant derived spa therapy combines pure plan extracts with scientific know how. Plant energy is powerful. The essence of health and beauty comes from within. We can make ourselves feel and look better by taking care of our bodies. Nurture yourself, relieve stress, respect your body and soul. Stay calm, be happy, drink lots of water. Our philosophy to skincare is this simple.

Twittering for business

We’d like to recommend this article on how businesses can use Twitter. The basic points are to be a part of the community and pay attention to how you write your tweets. For help on adding Twitter to your business’s toolbox, contact us.

Measuring your blog’s success

There is a lot of great blogging hints in this article, but we’d like to focus on the first one. It’s important to measure your blog’s marketing success, because as the only saying goes, if you’re not measuring, you’re not marketing. An important first step is making sure you know your blog’s purpose. The article mentions three different types of blogs, and each has a different measure of success.

Essential SEO ABCs

Here’s an interesting article on some search-engine optimization (SEO) basics. We can skip over the first part, because by this point, most people know the value of SEO. The essentials that the article mentions, though are very helpful.

SMBs still not going online

We came across this article on the online marketing efforts by small-to-medium-sized businesses (SMBs) and wanted to comment on it. The bottom line is that SMBs and the online marketing industry are still missing each other. The article makes some good points but we wanted to make an additional observation.

5 branding tips for social media

We came across this article from Entrepreneur magazine and wanted to pass it on. It succinctly describes the ways small businesses can utilize social media to build their brands. We’d like to make it more succinct by highlighting the main points.

What’s up with Delicious?

Two weeks ago, the news broke that one the most popular social media marketing (SMM) tools – Delicious – was on the chopping block. Last week, Delicious’s owner, Yahoo, announced it was looking to sell, not shut down, Delicious. And you may be asking why you should care.

Achievements and Accolades