Organic Traffic and Why It Matters
In the internet age, one of the best ways to monitor the marketing success of your business is by examining the traffic to your website. Internet marketers tend to break down website traffic into two basic categories: organic and inorganic. In the food and beverage industry, the meaning of ‘organic’ has become convoluted beyond repair. But its meaning is quite clear when in internet marketing. Today, we’ll explain what organic traffic is and why it matters.
What’s Organic Traffic?
To understand the difference between organic and inorganic traffic, it’s helpful to think about another name for the latter: ‘paid’ traffic. This term gives it away.
Organic traffic is unpaid, whereas inorganic traffic is paid.
But what does it mean for website traffic to be ‘paid’? The keyword is ‘advertising.’ Your small business might pay for advertisements to pop up all over the web—the digital equivalent of highwayside billboards. Every time an individual clicks one of those ads and ends up on your site, this would qualify as inorganic traffic.
Organic traffic works differently. The typical example is when some searches a particular phrase on a search engine, your website pops up organically, and they click it. This is why optimizing your web content for search engine visibility is so important. If you don’t show up on the first page, there’s a slim chance you’ll get a lot of organic traffic.
Keep in mind, though, that what qualifies as organic vs. inorganic isn’t always so clear. For instance, if someone clicks on an unpaid link to your website on a social media platform, some people would consider this organic. Others would place it in a different category entirely—‘social traffic.’
Why Is It So Important?
Simply put, organic traffic better for your business than the alternative. This isn’t to say that paid advertisements aren’t effective. But if you can maximize your SEO and drive traffic to your site from genuinely interested individuals, they will be more likely to purchase your product or service. Showing up on the first page of a Google search exudes authority in your industry.
Recently, there has been a lot of talk about people becoming ‘resistant’ to paid advertisements. This is a lie, but it’s a helpful lie. Ads have rapidly advanced to become more fine-tuned to an individual’s interests. They’re more targeted, for instance, than billboards.
Still, you should keep in mind that as much as a quarter of internet users have some form of ad blocker installed on their browser. Then there is the fact that people are innately suspicious of advertisements—especially millennials. Most of the time, people would rather do their own research on Google rather than click an ad for a product or service.
If you want your internet marketing technique to be successful, don’t downplay the importance of organic traffic. Fine-tuned SEO in conjunction with paid advertisements is an unstoppable combination.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your business, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.