Why SEO Is Crucial for Targeting Millennials
Before long, the world will be run by millennials. Estimates conclude that they will occupy as much as 75% of the global workforce by 2025. From a marketing perspective, this has enormous implications. As you know, the world of marketing has seen unprecedented change in the internet age. Print ads, billboards, and telemarketing have given way to pay-per-click advertising and a strong social media presence. When targeting millennials with your marketing strategy, SEO is one of the best tools at your disposal. Here’s why.
Millennials are Ad-Resistant
The notion that millennials are resistant to advertising has come under fire in recent years. This has less to do with changing understandings about the digital generation, and more to do with rapid advancement in advertising.
Remember: millennials are steeped in technology. Many of them grew up with the internet. Big tech firms have an unprecedented amount of information about them and bombard them with highly-targeted ads that are more likely to grab their attention.
Still, it’s helpful to remember that millennials, on the whole, don’t trust advertising. As many as one in three have some form of ad blocker installed on their devices. Many of them will turn to a second screen when confronted with an unskippable advertisement.
When it comes to targeting millennials with your marketing, the operative word is ‘organic.’ It follows that SEO is a more natural and effective way to get their attention than the paid components of SEM.
They Research Purchases
While millennials are by no means immune to impulse buys, keep in mind that it’s doubtful they will open their wallet in response to a paid advertisement alone. The digital generation shops differently. They trust recommendations from friends or influencers more than nameless, faceless advertisers behind the screen.
Many of them will do extensive research on a product on Pinterest or Reddit. Of course, they will use Google to research purchases as well.
With a strong SEO strategy, your business’ website will bubble to the top of their searches. Smartly optimized blogs will drive millennial traffic to your site. In this way, you may earn their loyalty on social media before you do their purchases. But over time, their trust in you and your products will grow.
Millennials might be resistant to advertising. But they are certainly not immune to marketing. If you shift your marketing strategy to emphasize SEO over pay-per-click ads, you should reap the rewards in no time.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your business, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.