Using Social Media to Expand Your Customer Base
Nowadays, social media is one of the most important ways to keep in touch with your followers and your customers. They can ask questions, report questions, and leave glowing reviews for you through Facebook, Twitter, LinkedIn, and even Instagram. So why wouldn’t you leverage that into a way to grow your business? Let’s look at how you can pull this off.
Being brief can be a good thing, even if you think it may come across poorly. That’s because in this age of shortened attention spans, your readers might not have to patience to read through a long message. Get your point across as quickly as you can. The longest your first message should be is about three sentences. Think about it this way: if you can’t be easily read on a smartphone screen without needing to scroll down, then it is probably much too long already.
Ask More Questions
Expanding your customer base relies on communication, and without communication, networking can’t work. So be sure to ask more questions and make your social media pages more interactive. Asking coworkers and colleagues about advice when you are stuck on a problem can help, as well. This can help you step your social media game up, even if it doesn’t seem like it at first. If you’re getting ready for your first business trip or you are starting a new job in a new city, networking becomes even more important; but let’s suppose for a moment that your current workplace has sent you to a new state that you’e never been before as a way to open up a new location of the business. There’s no better time to ask more questions, especially since it’s possible that you have customers in the state where you’ve been sent.
Remember Existing Customers
Your social media profiles could be highly visible and be pulling in new customers every day. Even so, you can’t get forget about the people who helped get you to that point. Remember your old customers and show your gratitiude for their continued support. Without your existing community behind you, social media won’t be the same.
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