How Can You Create Shareable Videos on Facebook?


Video content can help drive your Facebook engagement but there are some things to keep in mind.

Facebook, as one of the world’s largest social networks, has started to encompass more features over time. Of those, we’ve started to see a great emphasis on video—in fact, Facebook even launched its own independent programming akin to Netflix or Hulu’s original content. For the everyday Facebook user, though, much of their video consumption on the platform occurs through the site’s timeline, which organizes content based on an algorithm to show users what they want to see. If you’re trying to create marketing videos on Facebook that get a lot of engagement, these tips can help you get on the right path.

Keep it Short

Content that does well on Facebook is easily digestible by audiences quickly scrolling through their Facebook feeds, not looking for anything in particular. The faster you can get to the point, the more likely it is that you’ll have viewers who stick around and watch the whole thing. This short, snack-like form of content creation is great because it allows creators to distill their ideas down to the most basic ideas. In fact, most videos that perform well on Facebook are around 15 to 60 seconds in length. Try to work within that timeframe or you’ll see your viewership drop off.

Make it Fun

Videos get spread around for a lot of reasons, but perhaps the most prominent reason users tend to share content is to entertain their friends. Whether it involves a funny physical gag or there’s a cute animal, people want to engage with content that makes them—and their loved ones who they are able to tag—feel happy. Always make sure whatever you’re producing is in line with your image but try to be fun about it as well.

Is Silent Playback an Option?

When people check Facebook for video content, they’re often doing so on their mobile devices while in public. It’s for this reason that it’s a great idea to create content that can be watched without sound or, at the very least, has captions.

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