3 Top Digital Marketing Trends
There are many effective ways to use the internet to boost your business. Using social media helps you connect with your customers, but quality web site is one of the best ways to keep customers informed about your business and to draw in new customers. In the digital marketing world, quality site design and social media engagement go hand in hand. Here are some other popular digital marketing trends.
Video and Visualization
If you post a video on your web site and social media pages, clients and prospective clients will connect with your brand on a much deeper level. Just looking at an ad isn’t always enough to draw people in. An ad that contains lots of information is still easily ignored if the information is not conveyed in the right way. With video content, consumers are much more engaged in what you have to say. There are approximately 1.65 billion active users on YouTube, and those users watch around 8 billion videos per day. Having your high-quality video content on a platform such as YouTube can dramatically increase your business’s visibility.
The last thing consumers want is to be inundated with spam ads and pop-ups while they are navigating around the web. With native ads that link to other pages on your own site, the ads will just blend in with the pages. When someone clicks it, the link will just take them to another page on your website. Not only does this increase your traffic to the linked pages, it also drastically decreases the frustration of people visiting your site. It is extremely annoying to be reading something on a business’s site and accidentally click an ad that takes you to whoknowswhere.com. Since native ads keep visitors on your actual site and don’t spam them, they will also be more likely to come back in the future.
Invest in Your Site Content
There are so many reasons to invest in a partnership with a professional digital marketing company to create your site and content. At Adventure Web Interactive, creating web sites with quality, engaging written and video content is what we do. No one knows your business better than you, so we work closely with our clients to develop web site content and social media profiles that keep customers engaged.
Interested in Learning More About Digital Marketing? Follow Our Blog!
For more tips on how to optimize your web content and drive more traffic to your social media pages, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.