4 Marketing Tips for Your Small Business
Whether your small business is just starting out or you’re looking to increase marketing for your existing business, it can be difficult to know where to start. With social media and various websites so prevalent these days, the internet is usually your best bet for getting your name out there. However, you shouldn’t forget in-person events entirely. The internet is great, but there is still something to be said for person-to-person contact. Here are some ways you can market your small business.
Everyone Loves Free Stuff
Free samples are a fantastic way to let potential customers try your products. Once they try it and see how amazing it is, they will keep coming back. Free samples also allow existing customers to try things they haven’t tried before. If your company doesn’t offer things that can be sampled, creating a detailed portfolio of your work can help. High-quality photos of your work can go a long way.
One major advantage of being a small business owner is that you have the ability to engage directly with customers. If anyone has a question, they can ask you directly. There is a lot to do as a small business owner and you will likely be very busy, however, taking the time to be available to your customers is what will keep them coming back to you.
A fantastic way to market your small business is to send out a weekly company newsletter or blog. It can be a “What’s Happening” post, or a post about your products or services. Just make sure it is interesting and engaging. Once written and posted to your website, you can share the content across your social media pages to reach even more people!
Contests and Prize Drawings
We’ve all seen the posts on Facebook at some point or another: “Share our page and be entered to win a prize!” Well, those posts are a solid strategy for getting your small business out there. Facebook has over a billion users, so start up a contest. If someone on your page shares it, they win a prize. When their friends “like” your page, they will see the contest and share as well. The cycle will keep going and you will have many more followers in very little time. Just make sure the prize is something your followers will be interested in!
Interested in Learning More About Social Media Marketing? Follow Our Blog!
For more tips on how to optimize your web content and drive more traffic to your social media pages, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.