Why a Business Should Never Use a Free Template Website
There are many website-building companies, such as WordPress, that offer the option to build a webpage for free from a ready-made template. Those who sign up create a domain name augmented with “wordpress.com” and a choice out of a few preset themes and layouts. This simple setup sounds like it would be great for a startup or small business trying to save money. But, as tempting as it is, free template websites can be a killer for business in the long run.
Template Websites Looks Unprofessional
When you only have a couple of design themes to choose from to create your free webpage, then it’s guaranteed that you will look like hundreds of other sites on the internet. And most of these other sites won’t be comparable to professionals but are probably for personal use. The last thing you want is to have the same exact background and color scheme as a random blogger venting about their life online. A custom website might cost more to maintain, but it gives you instant credibility. Since the internet is rife with all kinds of scams, people are always more likely to assume that a company with a template website isn’t legitimate.
Template Websites Have Limited Features
Most free webpages only give you the absolute basics. You don’t have full ownership of your domain name, and often the most you can do is write and edit the website text. Upgrading to a custom website gives you access to valuable tools, such as Search Engine Optimization (SEO), which helps you craft how your website appears in browser searches. You don’t have to be an expert at SEO, analytics, or Google Schema if you hire a professional to handle your social media marketing. It’s not worth making a website at all if you can’t take full advantage of the tools to put it at the top of Google searches and bring more users in.
Spend Money to Make Money
It’s a business adage that applies especially to online marketing. If you are all in on your business, then you want to show that you are through how you present yourself to the world. Many businesses that aren’t as internet savvy make the mistake of not taking their online presence seriously. They might go with a free template website assuming that it’ll only be worth upgrading if they start seeing that website profiting their business. But the reverse is true, you have to put the effort, design, and yes, money into creating a high-quality web page in order to get users interested in clicking.
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