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Why Video Should be a Significant Part of Your Social Media Marketing Strategy

With the rise of visual media taking over social media platforms, video should soon become a major tool in your marketing arsenal. Not only are videos a great way to show information in a creative and visually appealing way, but they are also beneficial for generating engagement across multiple channels. Much like photos, with the rise of Instagram and Snapchat, videos are the new means of instant connection between businesses and their consumers. If you are looking to boost your social media marketing strategy, consider why you should be adding videos and video campaigns to your social media today.

Access to Information

Posting videos to your Facebook, Instagram, and website is a great way to provide information to your target audience quickly and conveniently with creative elements such as graphics and music. Many consumers and social media enthusiasts prefer videos as articles with no reading required, as they are free to see and hear your message while they are on the go.

Creative Elements Generate Engagement with Your Brand

Capture the attention of your audience instantly with music, voiceover, and captivating graphics as your target audience scrolls through their newsfeed. Doing this will both build your engagement on your social media channels and also provide a consistent stream of your brand across your online platforms.

Personalize Your Brand

By highlighting your services, products, or employees with video, you are providing an instant connection between your brand and a face for your followers. Speaking directly for the success and quality of your brand to your consumers through video enables them to build a positive association between your social media activity, your brand, and your product, while also building familiarity with your team. This adds a personal touch to your social media presence as a business owner connecting with your target audience through more than just words and pictures.

Learn More About Social Media Marketing With ADVP

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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