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3 Facebook Marketing Trends To Follow

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Discover the latest Facebook marketing trends.

In today’s ever-changing business world, you need to stay on top of the latest social media trends.  You need to constantly change and improve how you are interacting and engaging with your target audience.  Make sure you are paying attention to how you are utilizing Facebook since it is one of the most popular social media platforms out today.  Discover a few of the current Facebook marketing trends so that you can improve your social media presence.

Go Live

When utilizing Facebook for business purposes, you need to be taking advantage of video so that you can connect with your followers.  Taking a video in real time, know as “going live”, has been gaining popularity over the last few years because it allows businesses to engage with users quickly.  Live video is great for any event you are throwing because it allows people to view the event without actually being there. There are a variety of ways to use live video such as a product reveal or answering questions/concerns.

Chatbots

A Facebook feature that your company needs to take advantage of is chatbots.  The service allows you to have an automated conversation with users regarding your products and services.  Chatbots are an innovative customer service features that allow you address basic issues that customers may have.  The service is also a great way to drive leads to your site as well as sales.

Keep Recording

A Facebook trend that will never die is pre-recorded videos, which can be used to engage and connect with your target audience.  According to the founder of Facebook, Mark Zuckerberg, users watch at least 100 million hours of video each day. So, it is critical that you are creating video content on a regular basis.  You want to create content that is both informational and entertaining that will keep viewers engaged through the entire video.

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