Tips for Helping Your Small Business Stand Out Online
Marketing your business can feel like an overwhelming task, especially in the world of social media and going viral. Getting your small business noticed is especially important during the holiday season, when it can mean the difference between meeting your sales goals and falling short. Here are some of our best tips for helping your small business stand out online.
Pick the Right Domain
If you can, choose the best possible domain for your small business and what you are selling. Use a domain that is optimized for SEO. If you can’t get your first choice, don’t give up forever! Domains go up for sale very regularly, so pay attention in case a great one hits the market.
Choose the Right Keywords
SEO takes into account far more than your domain name. Keywords are the backbone of SEO, so each page of your site should be carefully written to incorporate as many of the right keywords as possible. If you are a small business just starting out, keep in mind that it is almost impossible to touch big brands on their search ranking. Instead of trying to rank for incredibly common terms (like “custom t-shirts”), choose more specific search terms that you have a better chance of appearing for.
Social media marketing is called that because it’s social! If your small business doesn’t have active social media accounts, you are missing out on business every second of every day. Consumers, now more than ever, like to get to know the brands that they purchase from. Use your social media accounts to post more than just your products and promotions. Use them to post other things that your target customers might be interested in, and things about the community you operate in. Customers want to socialize with you, so give them the chance to!
Add Some Content
Content is another key to successful small business marketing. You should be regularly creating blogs, articles, newsletters, or videos that advertise your products or that appeal to your demographic. The more relevant content that you post, the higher you will rank on search engines.
Adventure Web Interactive Can Transform Your Social Media Marketing Presence
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn