The Types of Social Media Content that Gives You the Best Engagement
If you are a social media manager, you want to post valuable content. Driving engagement, followers, likes, shares, traffic, and all the other good things that come to social media managers are crucial for maintaining an online presence. If your social media management does not promote this type of activity, then you have to improve. So the real question is, which type of social media content gets that type of love? Read on to learn which types of social media content drive the most traffic and gets people engaged the most.
Infographics are the most socially shared type of content. Infographics are an excellent way to present important data, as compared to your standard documents or presentations. They are very engaging since people like to process visual information much faster than words. An infographic takes advantage of the power of visually appealing content to trick the brain into reading. By creating or sharing infographics on your social channels, people will be pleased.
Blogs are a great way to boost engagement and traffic for your social media pages and your company website. Blogs provide tidbits of general information about your company’s services, products, or industry. They’re an excellent way for new users to see what your company is all about, all while informing themselves. Your blogs can also be set up to rank for SEO, which is another helpful tool to help your content pop up in search results better. Every website that wishes to drive engagement should implement a weekly or bi-weekly blog schedule along with their social media channels.
Content that Evokes Strong Positive Emotions
If your social media content does not spark people’s emotions, it might not be shared a lot. Posts with higher emotional value typically get more shares. If you wish to find a good reaction from your user base, focus on emotion. It doesn’t matter which industry you’re based in either. Emotion is a universal language that evokes responses in all forms. Your emotional expression will vary according to your target audience and their particular demographical makeup. Try to get to know your targeted audience on a more personal level to evoke a more personal response. This will show that you’re are engaged and interested in them, thus driving more traffic on your website and social media accounts.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.