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Social Media Marketing Trends for 2020

A table of social media marketers work at their laptops

One of the social media marketing trends of 2020 will be the expectation of employee proficiency in social media.

Social media marketing trends are always fluctuating based on the changing modes of communication and business practices. Because of frequent changes, it’s essential to stay on top of what marketing methods are resonating with users. A few trends have already become apparent for the coming year of 2020. Read on to discover what these social media marketing trends are and what they mean for your marketing practices in this next year. 

Social Media Marketing Will Return to Its Roots

Social media has been slowly turning away from mass-marketing and back towards a personal, communication-driven method. Social media marketing is increasingly about: paid ads, customer service, expiring intimate “stories,” and one-to-one or small group messaging in place of email. It is also predicted there will be fewer public interactions and more private messages on Messenger, WhatsApp, Instagram, and more. 

Influencer Marketing is Expected to Be Authentic

Social media influencers can be a wildly effective way for brands to reach a new audience, but when audiences know they are being sold to, they lose interest. Social media marketing trends indicate that social users are becoming tired of influencers, so to be effective, the partnership and advertising have to be organic and authentic

Brands Use a Human Voice

Social media marketing trends are pointing to the prevalence of a human voice in brand marketing. Speaking like a fellow social media user to your audience makes engagement easier with users and promotes conversation and interaction with your brand. It removes the distance between the marketer and the customer. It’s also important to remember that you can remain professional while still being informal. 

Social Media Will Be a Part of Everyone’s Job

In today’s business environment, business is consistently conducted through and in reaction to social media. It is no longer a novelty way to advertise your work, but an integral part of reaching an audience. This also means that businesses will need to institute social media policy guidelines and resources for their employees. 

Social Media Will Continue to Dominate B2B Marketing

Social media was the top organic distribution channel for business-to-business (B2B) marketing in 2019. This social media marketing trend shows no sign of slowing down, and marketers will continue to invest in social to market their content. Additionally, marketers will need to treat their strategies on social media differently for each of their specific audiences as there is no “one size fits all” approach. 

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