5 Forms of Software to Assist Your Social Media Marketing
Any prosperous marketing strategy depends heavily on planning and research just as much as it depends on precise execution and analysis. Social media marketing by itself can be a time-consuming task if you aren’t cautious, especially when managing multiple social media accounts. Thankfully, several software options can help you schedule posts, run competitions, track analytics, and performance in one place. Here are five forms of social media marketing software to help maximize your accounts’ performance.
Buffer is a well-established social media management tool that enables users to manage multiple profiles at once. Much like other software, it allows you to schedule posts for all your accounts. It will also analyze and suggest the ideal time and days to post your content, depending on what it determines will be the most relevant for your audience. Buffer is available free or as a paid platform depending on the size of your organization and your specific needs.
Much like Buffer, Hootsuite is a popular social media marketing tool that also enables you to schedule your posts ahead of time. You can manage three accounts at once (much like Buffer), but can also run social competitions which can provide to be useful in lead generation. Hootsuite’s free plan also includes analytics.
TweetDeck is a Twitter-based social media marketing tool, so if the bulk of your strategy is on Twitter, this is for you. TweetDeck lets you create customized timelines and Twitter lists, as well as add multiple accounts for different teams, brands, or departments. Live conversations on Twitter can be tough to manage, but TweetDeck makes it significantly easier.
Unlike Buffer and Hootsuite, Followerwonk isn’t the best tool for scheduling posts, but it’s more useful for getting to know your social audience. You can explore and compare Twitter bios and accounts of your followers to see potential influencers in your target audience. Followerwonk also allows you to look at their location and how they interact with competitors. This gives you a much better insight into your audience, which will enable you to content more accurately and carefully. Having followers is great, but not unless they are interacting with your engaging with your content.
Friends+Me was initially designed to be used with Google Plus mostly, but it also supports multiple other platforms such as Facebook, Twitter, and Linkedin. Their free plan allows you to schedule up to five posts in a queue, shorten links, and run Zapier integration. Friends+Me’s paid plan includes support for Pinterest and Instagram. Friends+Me is also very user-friendly and easy to navigate.
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