Small Business SEO Tips You Need to Know
Search engine optimization (SEO) is key to your business’s online marketing strategy.
Search engine optimization (SEO) is key to your business’s online marketing strategy. SEO is optimizing your website and its content so that it will rank higher in search engine algorithms. Here are some easy things that you can do to improve your small business’s SEO.
Business Information
First, you should create a domain name that is as close to your business’s name as possible. For example: artiespartiesmd.com gives users lots of information about the business. The name, the type of business, and where it is located.
Make it super easy for anyone who visits your site to find your contact information. Instead of just putting it on your homepage and “Contact Us” page, incorporate your business name, address, phone number, and even an email into the footer at the bottom of every page of your site.
Social Media Engagement
Increasing your social media engagement can also improve your SEO. Share links to quality site content, such as a blog, on your social media pages. Encourage followers to click on posts by making them interesting and engaging. Make sure the content contains links to other pages on your site. The more clicks you get, the better your SEO will be.
Online Reviews
Encourage your customers to write online reviews, and respond to those reviews whether they are positive or negative. Other people will see your responses and a good response to a review, even a negative one, can go a long way. The more authentic reviews your business has, the more it will show up in both search engines and the review site itself. Provide links to multiple local review sites on your website and social media pages to make it easy as possible for customers to leave reviews.
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