4 Social Media Trends to Look Out for in 2018

4 Social Media Trends to Look Out for in 2018Social media continues to be one of the best ways for businesses to reach out to and interact with their customers. Nearly everyone has at least one social media profile, and most have profiles on multiple platforms. More and more businesses are realizing the ever-growing advertising power of social media. Here are some social media trends you should definitely look out for in the coming year!

Facebook Post Organic Reach

Unfortunately, there has been a widespread decline in organic reach for companies’ Facebook posts. In 2016, organic reach was around 42% lower than 2015. In 2017, that reach dropped another 20% and with the rise of “boosting” posts on Facebook that downward trend is expected to continue. If your business uses Facebook for advertising, this trend is definitely one you will want to keep an eye on in the coming year.

Increased Engagement on Visual Posts

While regular text posts have seen huge losses on Facebook, photos and videos have actually done quite well. Short, 60 to 90 second videos or 10 to 15-minute live video broadcasts actually received quite a bit more attention than text posts. In some cases, the post engagement for videos was actually double that of a standard text post.

Advertisement Transparency

The Federal Trade Commission (FTC) is really cracking down on social media brand endorsements by celebrities. They are basically saying that if a brand is compensating someone in any way for a claim that they are making about a product, that connection should be made abundantly clear to consumers.

Instagram Stories are on the Rise

In its first year (from August 2016 to August 2017) Instagram stories gathered over 250 million daily active users. These users spent around 25 to 30 minutes per day with the app. Many businesses are now using Instagram Stories because they have realized that customers respond better to honest, unedited photos than the perfectly manicured ones you find elsewhere. These types of photos show the human side of businesses, and make them more relatable.

Adventure Web Interactive Can Transform Your Social Media Marketing Campaign

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