Social Media Marketing Trends: What Does it Mean to Boost a Post?

social mediaFacebook is all over the news right now, but one thing Facebook has done well is promoting small businesses and organizations by helping them advertise on their social media platform. Facebook has become more than just a photo- and video-sharing website for college friends to stay in touch after graduation or for middle-aged people to reconnect with their peers. By February of last year, Facebook was close to having two billion users, so it is no wonder why it has become a huge hub for digital advertising. Here’s what you should know about boosting posts on Facebook and why it has become a social media marketing trend.

What are the Advantages?

Your regular Facebook posts are normally seen by a small number of your target audience. Boosted posts allow your advertisements to be more prominent across the entire Facebook platform. They are a great option for people who are new to Facebook advertising.

When Should I Boost?

Boosted posts increase your business’s visibility, allow for a greater reach, and are very easy to use. But when should you choose to boost a post? Your ultimate goal when boosting a post is to reach proper engagement with your target audience. Boost a post when you know your target audience is using Facebook to share and like other posts.

Should I Pay to Boost?

Using Facebook is mostly free, but since Facebook is such a huge social media platform with close to two billion users, it’s safe to say that it pays to play the game. Even large businesses with thousands of followers will boost their posts at times because there is no telling just how much more reach they could possibly get from that boosted post.

Adventure Web Interactive Can Improve Your Social Media Marketing

For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.