The Importance of Keyword Ranking for Online Content

why learn about keyword ranking

Keyword ranking is an essential component of good SEO. Learn how you can use it to your benefit!

If you’re publishing online content but are not receiving as many views as you would like, there may be a reason for this. Your keyword ranking might be limiting your online content’s exposure. Keyword ranking is a component of good SEO and helps bring your website to new viewers through online search engines. Fortunately, there are ways to check keyword ranking and make adjustments to give your content a boost. 

Why Should You Know Your Keyword Ranking? 

Your online content is ranked by search engines based on how relevant your content is to a search term. The more your content uses keywords your audience searches for, the more likely it is that you will show up on the first page of search results. Unfortunately, most web users are unlikely to click beyond that first page of results. 

Understanding keyword ranking helps your content rank higher and higher in search results and helps you better reach your target audience. Researching the ranking of one keyword can also help you identify better keyword opportunities that may increase your content’s performance

What Tools Can Help You Research Your Keyword Ranking? 

There are several tools available to help you thoroughly research your keyword ranking. A few free online tools include: 

  • SEMrush
  • Ahrefs
  • SERPWatcher
  • Google Rank Checker
  • SERP’s Keyword Rank Checker
  • SEOCentro Rank Checker

Most of these tools take only about 15 minutes to use. With this small investment of time, you can analyze the effectiveness of your keywords. 

Which Keywords Should You Use?

When choosing keywords, you should look for a few specific factors. You should use keywords that: 

  • Have a moderately high search volume. Keywords with a high search volume are too competitive. 
  • Are relevant to your business objective
  • Fit naturally within your content
  • Will match the searcher’s intent

Picking high-ranking keywords and flooding your content with them is not going to be an effective strategy. In actuality, stuffing your content with keywords can harm your ranking. 

How To Make Adjustments to Your Keyword Ranking

Once you’ve researched your keywords, you can adjust your rankings by considering the following questions: 

  • Do your keywords fit your article topic?
  • Do your keywords answer the challenges of your audience?
  • Do your keywords make use of authentic language that searchers might use?
  • Are your keywords free of marketing and business jargon?

If the answer to any of these questions is “no,” you should consider using different keywords. Once you understand how to harness the power of keyword rankings, you can start building the online content that attracts viewers.

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.