How to Write a Highly-Ranked SEO Blog
Did you know that a large portion of web content gets no traffic from Google? While creative marketing tactics like blogging can help boost brand awareness and show you have some knowledge within an industry, not writing a post the right way for SEO could mean that it misses out on all the best SEO traffic it could receive. The numbers don’t lie. If you wish to climb to the top of the search engine results, well-written and engaging blogs won’t cut it alone; you need to focus on SEO-driven, keyword-involved content that attracts all types of traffic. Read on to learn how to create an SEO-friendly blog without sacrificing user experience and engagement.
Identify High-Ranking Keywords When Looking for Blog Ideas
If you wish to cut through all search clutter and outrank your competitors, you have to target certain keywords and phrases that your potential customers are searching for. How else will they find your website and content? To find these keywords head onto social media platforms that your target audience uses frequently and see what is trending. Pay very close attention to the wording of the phrases and monitor popular industry topics and terms. If you’re still struggling to find keywords that work, get inspiration from your competition as well. Use tools to see which keywords they’re ranking for too – if they’re relevant to your business.
Integrate Those Keywords Throughout Your Blog Posts
Once you’ve compiled a list of targeted keywords, it is time to write a blog post that is focused on one of these keywords. Brainstorm a few topics and choose a topic that will entice your target audience. Keep their motivations, buyer personas, interests, etc. all in mind throughout the brainstorming process. Pick a topic that will emotionally connect with your potential customers and their desires, needs, or pains.
Internally Link Phrases and Words to Other Posts on Your Website
Linking to all other pages or posts on your website helps search engines find your website and make a more accurate sitemap. It also helps your audience discover some more of your content and get to know you as a reliable and trustworthy source of information. Internal links to other content keep users on your website longer, reducing bounce rate and increasing your potential for a conversion. When you’re linking to any pages on your website, or even outside sources, consider using natural language for your anchor text. Don’t use spammy or generic language, such as “top-rated” or “click here.”
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.