How to Optimize Your Local SEO

how to optimize local seo

Learn how to optimize your local SEO and improve your business’s online rankings.

Local search engine optimization (SEO) refers to optimizing your local business’s ranking in search engine results and maps. Ranking higher on search engines means that when someone searches for a service you offer, you are one of the first businesses which are presented to them. Polishing your local SEO is essential for building the prominence of your business and its online presence. The following practices can help you get started on developing strong local SEO that contributes to a successful and popular business. 

Optimizing Your Local SEO for Google

Because Google is the largest search engine, you can assume that most of your customers will be using Google. This means that Google SEO optimization is the best guideline to follow. There are six things you can do right away to optimize your local SEO for Google: 

  • Get a Google My Business account and acquire a Google business listing to connect with customers across Google Search and Maps. You can also claim your business on sites like Yelp and TripAdvisor; 
  • Make sure your Google My Business profile is complete and accurate.
  • Verify your location and address
  • Keep your hours of operation accurate and up to date
  • Manage and respond to reviews, both good and bad. 
  • Add attractive, high-quality photos of your business, products, and services

Gain Search Engine Prominence

Search engine rankings come from “relevance, distance, and prominence,” according to Google. Relevance refers to how relevant the business is to the person’s search, distance is how close or convenient you are to them, and prominence is generally how well-known your business is. Prominence is the factor you have the most control over. You can increase your online prominence by impressing customers, and by blogging regularly. 

Impress Your Customers

Your top priority as a business owner should be to create an exceptional customer experience. Impress your customers with the quality of your products and the excellence of your customer service. When customers love you, they talk about you online and recommend you. When businesses are talked about online, this is “citation building,” which helps boost your local SEO. Additionally, if your customers leave positive reviews, those high ratings will help you rise in the rankings. 

Blog Regularly

If you have a website, you already have lots of pages that are full of information about your business. However, these pages are static and unchanging. What you want is to add blog articles, which are dynamic and new, and can be written to fit in with trending topics and events. Every time you create a new blog post with quality, search-engine-optimized content using your business’s keywords, you improve your local rankings. 

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.