How to Use a Business Instagram to Your Advantage


You probably think Instagram is for college students and middle aged women documenting their Etsy crafts.  It’s an understandable assumption to make.  When you tap on the most popular pictures, you usually stumble across pictures of the beach and beautiful food at restaurants.  But, with the right audience, an Instagram account can work perfectly for your business social media marketing strategy.  Are you curious about how this could benefit you?  Read on for more information on how you can use Instagram to your advantage.


Show What You Do


If you provide any sort of service, it’s imperative you share this on some sort of social media.  Landscapers should post pictures of their finished work, designers should show exactly what they’re capable of, and so on.  This allows customers to really see what you’re all about.  And, while posting on Facebook and Twitter is certainly something you should already be doing, Instagram is just another way for you to gain traction.  A huge benefit is that Instagram has no hashtag limit, so you can use as many as you want to get your post out there!


Work With Others


Instagram contains a huge social circle.  You’ll be able to easily @ others and interact with them.  This is beneficial for several reasons.  You can mutually work with another business, and you can even tag customers, which adds to your reputation for excellent customer service.  Collaboration has never been easier.  If you are ever spending time in the industry outside of your office, it’s time to start taking pictures and adding filters.  Get as creative as you want!


Give Followers an Incentive


The more follows you have, the more likely it is for you to be heard in your industry.  Therefore, you should focus heavily on giving followers benefits for being interested.  Contests, giveaways, and more are all very easy to enact on Instagram.  You’ll also be able to give them behind-the-scenes looks at your business.  When given exclusive content, followers will definitely spread the word.


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