How to Effectively Use Facebook Live to Promote Your Business
If you’ve taken a look on Facebook recently, you might have noticed a strange proliferation of videos on your news feed. Did all of your friends and pages you follow just decide to share more videos all of a sudden? The truth is the Facebook is starting to emphasize video, giving them priority in news feeds and tweaking their algorithms accordingly. The company reports that videos (both from Facebook Live and other posted videos) are viewed more than four billion times a day! Harnessing that kind of reach for your business is a smart decision. Here are a few tips to help you use Facebook Live effectively for your business.
What to Consider Before Using Facebook Live
There are a few things to keep in mind before you hit the record button. Facebook Live and other live video platforms are awesome ways to engage your audience, but keep in mind that you don’t get an opportunity to fix mistakes. Have a detailed plan in place for your broadcast and stick to it. End your broadcasts with a call-to-action like you would for any piece of marketing. And make sure you have the proper equipment to deliver a superior video experience.
Promote an Upcoming Event or Tease a New Product
HBO recently used Facebook Live to promote the new season of Game of Thrones – in essence, they got millions of people to watch ice melt just to learn the premiere date of the first episode! While your product or event may not have quite the same level of fierce dedication as GoT, you can still use Facebook Live to engage your customers and grow your business.
Engaging with Group Members
Facebook Live is a great tool for broadcasting updates about your business if you happen to run a Facebook group for it. It gives you a great opportunity to deepen your relationships with your current customers and connect with them in a meaningful way.
Efficient, but thorough, customer service is the cornerstone of any successful business. Utilize Facebook Live to help you deliver great customer care. For instance, if your business seems to get the same questions consistently from you customers, use a Facebook Live stream to answer those questions and broadcast it to all of your followers!
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