How to Drive More Traffic to Your Facebook Page
While Facebook offers businesses an unparalleled potential audience of over 1.4 billion active monthly users and 900 million active daily users, it can be tricky to actually get your content in front of them. Over time, Facebook has made it progressively more difficult for business pages to show up in the newsfeed and gain likes without paying an advertising fee. Here are some of the best tried-and-true ways to drive more traffic to your Facebook page without going broke.
Promote Your Facebook Page Elsewhere
It’s easy to focus only on your Facebook social media presence, but does your business have any other social media accounts or blogs with their own unique audiences? Use your social media networks to promote each other and drive traffic from one site to the next. If you have a YouTube channel, insert a link to your Facebook page in the description box and advertise your page in videos. Have a Twitter account? Tweet links to posts on your Facebook page to get your fans to follow you on both accounts.
Be Active in Facebook Groups
Facebook groups exist for just about everything under the sun. Instead of waiting for followers to come to you, bring yourself to the places that your ideal followers already are. Join Facebook groups in your niche area as your page, not through your individual account, and make relevant posts that encourage users to follow your Facebook page. Keep in mind that most groups specifically forbid explicit advertising, so focus on posting content that will prompt users to click on your page name and follow you. Are you a local restaurant that is known for having lots of gluten free or vegetarian options? Join cooking or foodie groups and post recipes or photos of menu items to interest group members.
Don’t Be Afraid to Network
Instead of viewing other businesses in your community as competitors, see how you can work together to promote each other on social media. Contact other local businesses or people in similar industries to ask if they will make a post to their followers about your page in exchange for doing the same. This surprisingly effective technique can really drive traffic to your Facebook page.
Adventure Web Interactive Can Transform Your Facebook Presence
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn