Digital Marketing Trends: 3 Ways to Boost Your Online Presence

digital marketing

Stay engaged with your audience with a sharp focus on these popular social media marketing trends.

With the fast-paced nature of online marketing, keeping up with social media trends can feel impossible. Every day, new platforms are introduced and current platforms are changing the ways in which they are being used. No matter which platforms you use, you need to focus on remaining relevant and maintaining the interest of your target audience. To stay engaged with your audience, focus on the latest social media marketing trends.

Facebook Remains On Top

Although Facebook has been around for quite some time, it still remains the most relevant way to reach your business’s audience. Facebook is actually the platform that tends to set the trends for all other social media platforms. Regularly posting to your Facebook page keeps your followers informed of company news and ideas and allows your followers to keep you in mind the next time they require a service that you can deliver.

Stay Relevant with Instagram Stories

Instagram stories are relatively new but are making a large change in social media marketing. Since this new trend shows no sign of slowing down, it is a great way to boost your business’s web presence, especially with younger members of your target audience. Instagram stories disappear after 24 hours but are a quick and fun way to keep your audience abreast of what’s new with your business.

Video Has Become Vital

Video has become a significant social media market trend as well, with YouTube users watching over one billion hours of video per day. YouTube has become an incredible way to market directly to your audience. What makes videos such a popular digital marketing trend is that they are uniquely interactive with viewers, allowing your audience to feel that much more connected with you and your brand.

Learn More About Social Media Marketing with ADVP

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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