What Is Negative SEO and How Can I Protect My Website?
Negative SEO refers to the use of unethical techniques to undermine a competitor’s ranking in search engines. This can be done in a variety of ways, some of which are much more difficult to detect than others. Keep your website safe and your SEO working in your favor by taking the proper precautions to protect your website.
What It Means For Your Site
If a black hat scammer is interested in knocking your site down with negative SEO, there are many approaches the scammer can choose from. These include hacking your website, creating hundreds or even thousands of spammy link to your site, copying your site content and distributing it all over the internet, redirecting link on your site to places you may not want users to be going, creating fictitious social media profiles and slandering your name, and/or removing your site’s most effective backlinks.
How Is Google Helping?
SEO attacks are much easier to prevent than they are to remedy after the blow has been dealt. Google does everything it can to reduce these attacks and has created the Disavow Tool for protection of websites, but even this tool should be used only when necessary. The Disavow Tool may take up to four weeks to complete its process, and not many sites can afford that amount of time off.
Negative SEO Prevention
There are many things you can do to prevent negative SEO from hurting your website. Your first defense is setting up the Google Webmaster Tools Email Alerts. Also be sure to keep track of your backlinks profile, protect your best backlinks, and secure your website from Malware and hackers.
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