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What Do Your Customers Want From Your Facebook Page?

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What does your audience want out of your Facebook page and what should you prioritize?

Having a Facebook page for your business is an absolute necessity these days, but some wonder exactly what it’s for. Facebook has a whole host of features, some of which are suitable for businesses and others that aren’t, so it’s important to know what you need to focus on. It’s imperative that these parts of Facebook are focused on, correct, and offer functionality to their audience. So what’s the most important features Facebook offers that a business should be aware of?

Contact and Basic Information

You’ll want to list your basic business information on your Facebook page. This includes your business hours, contact information like an email or phone number, and links to any other social channels you may have. If you have multiple emails or phone numbers, be sure to specify what each one is for so that your customers have a clear sense of where to go for what they need.

Customer Support

Many consumers have ditched email and phone calls as their primary method of reaching out to the brands they love and have turned instead to using social media. Not only do Facebook pages offer a forum for conversation and seeking help, but Facebook’s Messenger service offers you a way to speak privately one-on-one with a company to get answers.

Deals and Exclusive Sales

Sometimes consumers end up liking a page primarily just to see any potential deals, contests, or promotions. Even if you only sometimes post this kind of content, it’s a great way to get information out there and promote your brand even further. If customers feel like they’re getting value out of liking your page, it’s more likely that they’ll tell their friends and family to do the same.

Content Related to Your Industry

Always keep your content relevant to your industry. Posting things that are out of place will just leave your audience wondering what’s going on. Oftentimes, it’s good to create posts that will teach your audience something about your industry.

Adventure Web Interactive Can Transform Your Social Media Marketing Presence

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.

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