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4 Facebook Messenger Marketing Strategies You Should Try

Facebook Messenger can be used as a wonderful marketing tool.

Right now, there are more than 1.3 billion Facebook Messenger users. Have you ever considered using Facebook Messenger as a way to market your business? A great go-to marketing tool, Facebook Messenger, has emerged a fantastic standout feature within Facebook that can significantly help a business gain new customers and retain current ones. Engaging your customers is a great way to get them to continue doing business with your brand. Here are some Facebook Messenger strategies that you can try to help market your business efficiently.

A Great Way To Deliver Your Content

One of the most common approaches to delivering content is to use email. But HubSpot wanted to find out if using Facebook Messenger is a better alternative. So, instead of just asking people to fill out a form and retrieve their information via email, they offered people the option to skip the form and opt for the content via Facebook Messenger. The results were astounding. The Messenger strategy resulted in a two-hundred and forty-two percent (242%) higher open rate and a six-hundred and nineteen percent (619%) higher click rate. This just goes to show that Facebook Messenger allowed customers to have an opportunity to feel more engaged with the business resulting in more sales.

Help Followers Find Relevant Content

Besides pushing content to all your followers, you can use Facebook Messenger to help pull content to users themselves! There are a variety of excellent examples. Take Whole Foods Market, for instance. They have Messenger chatbots that essentially help followers find articles that they would be interested in reading.

Easily Engage With Participants During An Event

If your business is known to host large-scale events, Facebook Messenger is a great way to connect with your customers during those occasions. Even sending critical information and invites about a business event is a great way to directly engage with your customers and potential clients.

Generate High-Quality Sales Leads

Since Facebook Messenger is still a relatively new marketing channel, it can be a great way to get people’s attention and generate new marketing sales leads. In fact, building a chatbot to help drive leads and produce sales is something every business could benefit from.

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