5 Web Design Mistakes Small Businesses Need to Avoid
As a small business, you rely on your website as a significant part of your marketing. Your website needs to attract curious and potential customers, so it needs to communicate what your business offers. When it comes to poor web design, there are often one or more of the following factors at fault. Read on to discover what these deadly web design mistakes are and what your business can do to avoid falling victim to them.
Failing to Understand Your Target Audience
Before you begin making plans for your website, research who your target audience is. Then, you can design your website around their needs or habits. For instance, if your market is older, you will likely want to have a larger font size. If your audience is quite young, make sure that the mobile compatibility of your phone is excellent.
Designing a Busy Webpage
Overloading your website with too many colors, effects, sounds, videos, or links will quickly turn customers away rather than attract them. A typical web design mistake is thinking that throwing all information at your customer is the best method. Instead, you should make only the most essential information front and center. If your guests can’t find what they want within 3 seconds, they will likely leave the website.
Forgetting to Add a Clear Call to Action
What do you want users to do once they have found your website? Do you want them to buy a product, contact your office, or subscribe to your newsletter? Tell your customers what to do next after presenting them with your available services. If your website has a blog, include your CTA in every post to remind your readers of your services.
Hosting Stale and Outdated Content
Customers expect your website to have the most recent, up-to-date information available about your products, services, and company. If your website does not have this, they may assume your company is no longer in business, or you are not ahead of the competition. Adding a blog to your website is an easy way to post new content once a week that demonstrates your company is active and engaged online.
Trying DIY Web Design
If you don’t have web design experience, it can be a time-consuming mistake to attempt to create your website yourself. Your website is many customers’ first experience with your company and your brand, so you want to make sure that first impression is excellent. If your web design is poor, customers may make incorrect assumptions about your business.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.