5 Essential Features Every Business Website Should Have
A business website needs to have some basic, but essential, features in order to be successful.
In today’s connected world, your company’s website is the biggest tool in your marketing arsenal. It is critical to the success of your company to have a website that will attract traffic and convert them into new customers or clients. You may have an eye for the aesthetics of the site – colors, fonts, images are indeed important for the branding of your website. But there are 5 essential features that every business website needs to have in order to be effective.
1. Mobile-Friendly
As we have discussed in previous blogs, mobile is quickly becoming the dominant way that your potential customers are accessing your site. Anyone who has visited a website that is not friendly to mobile platforms knows how frustrating it is to navigate them, and the vast majority of visitors will not even give your site a chance if they find it hard to navigate. And Google’s new mobile-indexing process makes a mobile-friendly website more essential than ever.
2. Call to Action Above the Fold
When someone visits your website, it’s important to get their attention right away. To do this, you need to have a Call to Action (CTA) on the top part of the website (“Above the Fold”). This is why you can see many websites with a large banner or slideshow at the very top – it grabs the attention of the visitor.
3. Clear Navigation
If you think of your website as a treasure map, you want to make the map to the treasure as clear as possible! Make sure that your customers can find their way to the information they need quickly and easily. Many times, the “less is more” concept can do wonders in the field of website design.
4. Testimonials
Use the testimony of your current or past customers to bring in new ones! There are many ways to integrate testimonials into your site design, but make sure that you do integrate them in some way.
5. Contact Page
No matter how you want your potential clients to reach out to you – whether by phone, email, or a contact form page – make sure it is easy for them to do so. While a contact page is useful, you’ll also want to include these details in the headers and footers of every page of your site. This allows your visitors to figure out how to reach out to you no matter where they are on your site.
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