AMP – The Future of Mobile Web Pages
The importance of the mobile market for internet marketers has been recognized for many years as mobile traffic to websites has grown. According to recent studies, smartphone users spend an average of nearly two and a half hours on their phones a day and touch their phones an amazing 2,617 times daily! In addition, the number of users who access the internet primarily from a mobile device has increased to 33%. In response to the growing need for mobile-optimized pages, Google has rolled out the Accelerated Mobile Page (AMP) project, designed for publishers to build quickly-loading mobile pages.
What is AMP?
Why AMP is Being Developed
AMP dramatically improves load times on mobile devices. According to developers, the median load time for an AMP-formatted web page is 0.7 seconds, whereas other pages take 22 seconds to load. This is an important point for internet marketers to keep in mind. Studies show that more than half of site visitors only spend an average of 15 seconds or less on a web page before navigating away from it, and 29% of users will navigate away from a page if it loads too slowly. AMP has the potential to keep your potential customers on your landing pages and make your content more visible in Google search queries.
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(For more information on AMP, click here.)