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4 New Social Media Marketing Tactics Worth Trying

Social Media

Try refreshing your approach towards social media marketing with these new techniques.

We’re still signaling in the new year and considering how we want to approach our lives in a number of ways—personally, professionally, and so on. With that in mind, it’s important that we consider how to switch up our social media marketing methods as well. These days, social media marketing is all about making bold, brave new decisions and sometimes that means getting out of your comfort zone. Here are four things you can try to switch up your social media strategy.

1. Using Facebook’s Stories Creatively

You may already be familiar with Facebook’s stories, but what you may not know is that the function is available for groups and events, too. This allows for collaborative content where your audience or event attendees can post stories that are only visible to other members of that group or event. They are also moderated by administrators to ensure that there isn’t any misconduct or misuse.

2. Take Advantage of Twitter’s Direct Messages

Twitter has rolled out direct message cards, which allows you to directly send interact with your customers in a personalized way. They even have customizable call-to-action buttons so you can be certain you’re doing all you can to reach your audience in a way that works for them. This is really the time where engaging videos and graphics can shine.

3. Get Educational Via LinkedIn Video

LinkedIn video is a feature you may not be aware of but it allows users to share videos within their community, either by uploading video files or using their own mobile app to record them. This is a great way for people especially concerned with business-to-business interactions to see how what their audience cares about and what they find educational.

4. Using Snapchat’s Full Potential

If you’ve ever used Snapchat’s sponsored lens or geofilter features, you’ll be happy to know that the functionality has expanded even more. You can now attach context cards to the ad so they can easily find out more information about your company or products. This additional functionality is free for advertisers, so it’s worth giving a shot—plus, you can track the performance of the ad as well.

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