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3 Social Media Marketing Mistakes To Avoid

While social media is a necessity to develop your brand and gain customers, it can also cause unwanted stress if handled improperly.

Everyone seems to be on social media from large corporations to your local mom and pop shop.  Businesses are taking advantage of social media platforms like Facebook and Twitter to expand their marketing strategy.  While social media is a necessity to develop your brand and gain customers, it can also cause unwanted stress if handled improperly.  Mistakes are difficult to avoid in any situation, but making too many during your social media campaign can be detrimental to your business.  

Ignoring Negative Feedback

Being able to reach thousands to even millions of people with one post is one of the many advantages of using social media.  People can respond to that post and sometimes their responses might consist of negative criticism regarding your brand.  The worst thing your business could do is to delete the negative post and move on.  If you receive a complaint regarding a customer’s service on one of your social media channels, have the customer contact you through email.  There you can learn more about the issue and you are now able to resolve it in a professional manor.  Ignoring or deleting posts can give your business a negative reputation that you can’t escape.  

Being A Ghost

Social media allows you to interact with your customers directly and have the ability to gain new fans of your brand as well.  So when you are stay silent on social media you are not gaining followers and your current ones might forget about you.  A business needs to post on a consistent basis to stay in the minds of their followers meaning at least once a day on platforms like Facebook and Linkedin.  On a faster-paced site like Twitter, you should post at least a couple times a day.

Too Much Advertising

Social media should be used to create a conversation with your audience and to post engaging content.  You should use these platforms to promote your various services, but your followers don’t want to constantly see posts about your sales.  The key is to balance your social media platforms with promotional and engaging content.  

 

Adventure Web Interactive Can Transform Your Social Media Marketing Presence

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.

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