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3 Simple Ways To Improve Your Twitter Marketing Strategy

Whether you are a fortune 500 company or a small business, chances are you use some type of social media platform to promote yourself.  There a variety of social media channels to use to implement your marketing strategy.  One of the most effective tools is Twitter because you reach a large mass of people in a few words.  Even if you use Twitter, you might not be taking full advantage of the social media platform.  Luckily, there a few simple ways to improve your Twitter marketing strategy.

Focus On Hashtags

When implementing a marketing strategy or campaign on Twitter, it is essential that you include a hashtag with your post.  Including a hashtag ensures your post will reach people that are viewing similar content.  So, it is important that you choose hashtags that relate to your message and also are popular among users.  You do not want to include a hashtag that no one is using or searching.  Make sure to limit the number of hashtags you use for each post to a few, so your post looks simple and clean.

Stay Active At All Times

When operating your company’s Twitter account, you shouldn’t stop monitoring and posting once the work day is over.  Users are more active at night compared to daytime, so it is essential to tweet throughout the entire day.  You want to be aware of what is trending at night and be able to answer customer questions.  If something critical happens pertaining to your job or industry during the evening, you need to be aware of it and respond to the situation if needed.

Don’t Forget A Picture

One of the most vital elements you should include in a tweet is a picture or graphic. The modern-day Twitter user responds to visual elements such as a picture or video.  You want to include a picture that is engaging and relates to your brand well.

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