3 Kinds of Language to Avoid Using in Social Media Marketing


When marketing, how you say something is just as important as what you’re actually saying. Be sure to avoid these common pitfalls.

Every once in a while, you may come across a social media post by a business or brand that just rubs you the wrong way. While you may not be able to quite put your finger on it, sometimes even the smallest choices can have a huge impact on how something is received. In terms of social media, this is often in regards to diction and word choice, which can completely alter someone’s perception of your brand. Today, we want to look at three kinds of language you should likely avoid using within social media marketing.

1. Business Jargon

Jargon, especially when applied to the world of business, refers to the kinds of words people tend to use when they want to confuse and dazzle an audience. Unfortunately, this practice has become more and more transparent in recent years and can immediately turn an audience away from your message. This includes marketing buzzwords like “synergy,” “holistic,” or “viral.” Often, these words end up being meaningless and can either be substituted for a word with a more clear, direct meaning, or omitted entirely.

2. Overt Slang

There’s nothing wrong with trying to make your business seem more friendly and human. However, one place that often goes awry is the use of slang that is prominent within pop culture. You may think you’re really tapping into pop culture by referencing “let’s get that bread” or some other prominent social media meme language, but the reality is, this often comes across as disingenuine. Basically, language that humanizes your business is good, but overt efforts to look hip and trendy isn’t.

3. Clickbait Terminology

Everyone has seen some clickbait in their lives. Whether it’s a YouTube video purporting to contain the top films of 2019 less than a month into the year or an article claiming that there are three medical devices you absolutely need to stay healthy, clickbait isn’t difficult to find in the internet era. To avoid creating content that looks like clickbait, try not to use phrases like “top,” “best,” “worst,” or even “need.” Placing too many hyperboles in your marketing efforts makes it look like all you care about is gaining social media traction, rather than really connecting with your audience.

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