Why You Should Use Snapchat in Your Social Media Marketing
Seemingly overnight, Snapchat has blown up the world of social media. With more than 150 million daily active users, Snapchat is used by 41% of 18 to 34 year-olds in the United States, which is making Snapchat’s pending IPO all the more desirable to marketing companies. Let’s take a look at what you need to know about Snapchat and what it can do for your social media marketing.
A Young Company
While Snapchat is clearly not for everyone, this 5 year-old company is the perfect social media platform in which to reach younger users. Expected to generate a revenue of approximately $935 million in 2017, Snapchat is a growing service that provides 100% of its user content on mobile devices. This means that customers won’t have to sit at their computer to see your advertisements, making your social media marketing more accessible to your customers.
Reach Your Customers
With 10 billion views daily, Snapchat is an easy way to reach your customers on the go. It is estimated that Snapchat generates 9000 “snaps” per second, and the average user spends roughly 30 minutes exploring the social media platform. Out of the 150 million daily users of Snapchat, approximately 70% of them are women, 73% consist of the millennial generation, and 71% are younger than 25. With the diversity of this demographic, you can reach out to potential customers with ease.
Know Your Options
While only 1% of marketers utilize Snapchat, there are 3 types of advertising options to choose from for your social media marketing. You can choose to do Snap Ads, a 10-second video advertisement. There are also Sponsored Lenses, photo modifications that users can interact with, and Sponsored Geofilters, photo filters that are unique to specific locations. In addition, there are plenty of opportunities for unpaid promotional services, such as sending specified users photos or videos from your company, or adding a longer video to your storyline that any of your followers can view.
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