Why Should You Use YouTube in Your Social Media Marketing?
Whenever social media marketing is mentioned, most people picture text-based sites that they know and love. Facebook, Twitter, Google+, and Pinterest are just a few social sites that are commonly used for marketing. And while these are all great, if not necessary, venues of communication, YouTube is becoming just as important as the rest. If you haven’t invested in YouTube as a source for social marketing, you will after you read this blog post.
Not Just Young People
Snapchat and Instagram are typically the only social media sites where the userbase is overwhelmingly younger generations. Here, posts must explicitly appeal to millennials, or else the campaign falls flat. And a lot of businesses find that age group impossible to please. We’ve discussed on our blog before about how Facebook and Twitter users have a wide age range; YouTube is no different! The fact is, it’s everywhere, utilized by anyone and everyone. YouTube can be used for tutorials, vlogging, PSAs, cat videos, and way more–including marketing campaigns. There’s no limit to the kind of content you can produce and share!
It Has All the Elements
You may think that YouTube is strictly for watching videos, but that’s not the case. Subscriber-based content is actually incredibly popular. On YouTube, it’s considered a high honor to receive bouts of subscribers on a regular basis. Not only that, but you can ‘like’ videos, just as you would ‘like’ a post on Facebook. YouTube videos are easily shared elsewhere, and you can ‘follow’ your favorite users. With comments, a rating system, and social connections, YouTube is just like the rest. It’s worth looking into if you value keeping up with your competitors. A YouTube channel can vary your content, and reach an even wider audience.
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