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Tips for Using Facebook Ads to Market Your Business

Tips for Using Facebook Ads to Market Your Business

Facebook is one of the best ways to get your brand noticed.

Facebook is one of the best ways to get your brand noticed. If you haven’t before, then you should consider using Facebook ads. Here are some tips for making Facebook ads work for you.

“Boosting” Posts

Most of the time, you will be creating what is known as a Standard Facebook Ad. These are typically designed to appear on the News Feed of the users you are trying to reach. Make sure they are uploaded with image files that are either in JPG or PNG format. Your headhttps://www.advp.com/blog/tips-for-using-f…et-your-business/line should be no longer than 25 characters, and all of the text in the ad shouldn’t exceed 150 characters. Make sure the image resolution is set to 1200 x 628 and keep your link description brief. Once you’ve got your image sized, you can write the copy for the ad’s text content. While you’re posting your ad, you have the option to pay to “boost” the post, which will increase its visibility.

Facebook Stories

You can also insert ads into your company’s Facebook stories. When you use this method, keep in mind that it will only display for five seconds. However, it’s possible that the viewer will swipe away from the ad before then. That’s why you need to make the photos you post as compelling as possible. When creating your Facebook Stories, use the clearest images possible. Don’t use too much text, either, because of the short display time.

Carousel Ads

Carousel ads are cool because the user can click through each image in a carousel format. All of the images are set up to go into more details about special offers, products, and services that your business can provide to customers, clients, and consumers. They will show up in the News Feed, in Instant Articles, and even on Facebook Messenger.

Don’t make the headline longer than 40 characters. Also, avoid making the image too small or too large – we recommend 1080 x 1080 pixels. If you’re using a video file make sure it doesn’t exceed 240 minutes or 4 gigabytes in file size.

Social Media Tips From Adventure Web Interactive

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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