Look for These Features in Your Social Media Management Software
Perhaps the most strategic and time-saving tool for social media marketers is management software that allows you to post and monitor social activity within one program. If you are deciding which program to utilize, you should first be aware of the five best time-saving and productivity-enhancing features these programs can include. Read on to learn what each feature entails and which social media management software suits your marketing needs.
Publishing to Multiple Networks
Publishing to multiple social networks at once means you no longer have to log in to each social platform to post and monitor your activity there. Not all tools publish to all networks, but almost all will include the ability to connect to Facebook, Twitter, Instagram, and LinkedIn. Some software, such as eClincher, will be able to post to YouTube and Pinterest as well.
Social Monitoring and Listening
These two social media management software features are crucial for saving time and increasing engagement with customers.
This allows you to review and respond to engagement on your social networks. This includes comments, replies on posts, direct messages, mentions of your brand, and comments on paid social ads. The management software will compile for you all mentions and comments you can respond to in an easy-to-understand format.
Social listening refers to tracking mentions of your business that are not tagged. Listening also tracks hashtags and keywords related to your business. This allows you to see how your business is being talked about generally. Hootsuite is a social media management software that allows monitoring on all networks and listening on Twitter.
Repeat and Queue Posting
This tool allows you to schedule a specific post again. You can schedule it for a particular date in the future, or after a certain amount of time has passed.
With this feature, you schedule the specific times of day you want your posts to be scheduled, and you queue up your content. Agorapulse is a social media management software that has repeat and queue posting enabled.
If you have a team or clients who need access to your social media, then collaboration features are essential for smooth operations. These features can include user profiles, varying access, and permission levels, assigning posts/comments for review, adding internal notes, and tracking which user posted what. Software like Falcon includes several collaboration tools that help businesses who want a more transparent workflow.
Measure and Report
Being able to measure your social efforts helps you to determine what works and enables you to make better decisions moving forward. The reports by the program should be easy to read and to share with relevant employees and clients. This feature, found for example, in the Sprout Social software, is especially helpful for small businesses managing their social networks.
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