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SMO overtaking SEO

It’s nothing new to say the search engine optimization (SEO) is changing. Its constant change is a fact of life. A recent development, as this article explains, is the importance of social media optimization (SMO). It’s a development that companies need to understand when developing their content.

SEO was valuable when it was difficult finding pages on different topics. It focused on maximizing the usage of keywords that search engines can find and deliver to users. However, most topics now have a wealth of pages available that are chock full of keywords.

SMO includes the keywords but focuses on delivering useful content that readers find helpful and share with others through social media utilities. Its goal is to go beyond getting better page rankings and convincing readers that the content is worth liking on Facebook, retweeting on Twitter, bookmarking on Delicious, or digging on Digg.

If you want to learn more about this topic or any online topic, contact us. We can help guide you through the constantly developing world of the Web and provide you with quality SEO and SMO.