5 Tips for a Professional Website Design

A woman designs a professional website

Creating a professional website design is key to attracting new online customers.

The content of a professional website is important for communicating with and attracting new customers, but what is sometimes equally crucial is the visual and practical design of the website. Your professional website needs to not only have relevant content to your business, but a style that aligns with your profession, and ease of functionality. Follow the suggestions below for creating a professional website design that is eye-catching, informative, and functional. 

Free Your Homepage of Clutter

Presenting your online visitors with a homepage that is full of text will overwhelm them with information. Keep your professional website simple. Make sure keywords and informative sections have large subheadings and short paragraphs. You can also use images or icons to communicate ideas or information. 

Consider the Visual Hierarchy

The visual hierarchy refers to website design that influences the order in which information is communicated and taken in. Your professional website design should be arranged to help readers unconsciously follow the hierarchy of relevant information. You can apply color, contrast, size, and spacing elements for accentuation. 

Create Easy to Read Professional Website Content

High readability refers to the ease with which customers can scan the content on your webpages and comprehend the information. If the readability is low, webpage visitors may leave due to frustration, confusion, or boredom. There are a few essential tips for making readability easier:

Color Contrast

You need sufficient contrast between the color of the text and the website’s background. If the contrast is too low, the words will not be legible. 

Font Size

Word font that is too small makes reading challenging for many people. The general rule is to keep your body text at 16 pt, but the size will depend on what font you are using. 

Sans Serif Font

Sans Serif fonts read smoother than Serifs. Serifs, such as Times New Roman, have projecting points at the end of their letters, and Sans Serifs do not. Use a Sans Serif font if possible, and never use a script font, which is too complex to convey information quickly. 

Not Too Many Fonts!

It is a good rule to never use more than three different fonts throughout a single professional website. If you choose multiple fonts, make sure they go together well. Too many different fonts create a chaotic web design. 

Ensure Easy Navigation

There is no need to be overly creative with your website navigation. People want to find what they are looking for, so you should make it easy for them by following these tips:

  • Link your logo to your homepage
  • Your menu should be in the header of the website and structured by relevance
  • Offer vertical navigation, such as anchor menus
  • Include all critical links in your footer, such as contact, social, blog, and FAQ links
  • Keep important content immediately visible. Your visitors should be able to understand your website without having to scroll.

Keep Your Professional Website Mobile Friendly

Check to see that your website design translates easily to mobile views. A lot of guests will likely find your webpage on their smartphones, so the website must be just as effective when seen that way. 

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.