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Making Web Design Work for Your Small Business

It is important to make sure your site runs well on all platforms.

As a small business today, your website is your biggest tool for visibility, marketing, and branding. Your website must make a good enough first impression on potential customers that they will want to learn more about you. To that effect, there are several strategies you can employ to optimize your small business’s web presence.

Don’t Rush It

When you are trying to operate a small business successfully, it can be difficult to spend sufficient time doing other important things such as creating and updating your website. Unless you have an expert web designer on staff, trying to do your own web design, especially when trying to balance your time between that and keeping your small business running smoothing, will most likely leave you with a sub-par website. Another mistake that a business can make when designing their own website without the proper design expertise is overloading it with graphics and images. Although fancy graphics can be impressive, you cannot let them distract from the content or ease of use of your website. Potential customers will get easily frustrated if they cannot find what they are looking for quickly or have trouble learning about your product or service. It is important to use enough time and expertise to make your website both attractive and intuitive.

Keep it Current

Successful small business owners know that in order to survive, businesses need to adapt, modernizing their services and products to meet new demands and match competitors. At Adventure Web Interactive, we think that your website should be no different? If you don’t keep your website up to date with the newest information about your service, customers may assume that your business is suffering or that you have fallen behind your competition in innovation. If your site has a blog, updating it regularly with information about your business and new services can go a long way to keeping your website up to date. You also need to make sure your website is up to date technically. Mobile optimization is very important in today’s market, as many customers will being viewing your website on their phone. In order for your website to meet all of the rigors of today’s competitive market, you will need the skills of a team of professional web designers and search engine optimization experts. To make sure your small business’s new website comes out as well as possible and to allow you to focus on running your buisness, consider hiring Adventure Web Interactive to design and create your new web identity.

Adventure Web Interactive

Adventure Web Interactive is a Baltimore web design company that can meet all your web design needs. Whether you are a small business trying to get off the ground or an established company who wants to boost their online presence, Adventure Web can help you with all of your web concerns. Contact us today at 410.788.7007 for a free consultation or to learn more!

Source: http://www.forbes.com/sites/ilyapozin/2012/03/27/top-7-web-design-mistakes-small-businesses-make/